How To Use Google Trends for SEO

As far as the internet is concerned, trends matter a whole lot and this is why it is unwise for you to continuously roll out outdated or fading trends as you are bound to soon bore your readers.

The good news in all these is the fact that the internet provides a rather viable solution which is tested and trusted and that solution is known as Google trends. Aside from the fact that it makes available to you the latest trends with a view to boosting your content, it will also help you rank better for more of the keywords while also assisting to increase your organic traffic.

What’s more? Google trends also come free and it assesses the comparative popularity of a query. It is also worthy of note to note that so as to fully ascertain and confirm the most correct in terms of relative popularity, Google trends does not consider repetitive searches from an individual within a short time frame.

How to make use of Google Trends for SEO?

• Trending is hotter

The simple reality is that when you cover the current event, your audience is bound to be informed per time. It is also worthy of note that the more knowledgeable your audience is, the better they will be at getting the job done per time. Also, when you regularly update with current information, the audience will begin to rely more on you for their daily dosage of information.

If you are therefore searching for topics which are trending, you should make use of Googles search tool (the trending search tool). This tool will assist you by showing you which of the queries people have hunted for more within a 24-hour time frame. You may also opt to get these stories filtered by making use of categories such as Sports, Health and Business.

However, one thing you will get to discover is the fact that there is bound to be a whole lot of trending stories so it won’t be wise to cover what everyone else may be covering, it is therefore advisable that you take the stories from an angle that differs from that of the others.

• Be a hunter of fresh and relevant long-tail keywords

The job of the Google trends is not limited to just helping with your keyword research but to also serve as a tool for creating and developing your entire web content. The moment you input your keyword, Google trends will then show you the leading 20 topics which are trending and related to your query.

• Get creative

Without a doubt, seasonal trends can be quite consistent and reliable to cover per time. They give you a large collection of articles which you should be able to cover each and every other year.

Therefore, for you to make the most of these keywords which generate traffic, you may opt to come up with fresh content or work on optimizing the already existing one.

The big question, however, is on how to know when the level of popularity of the query will peak and not miss out when people search out such. For instance, for soccer lovers, you would know that there is a time of the year when the keyword “Champions League finals” will be the major search keyword and having content in this regard should help you gain more followers.