Social media is undoubtedly a sturdy marketing platform. Other than using it to market your products, the platform is excellent in communicating with your followers. To be noticed on the social media, it’s paramount that you have more than one site. For example, you should have a Facebook and a twitter account.
Although, having more than one site is important, for you to remain relevant on these platforms you should constantly be updating content on your sites. While hiring a social media manager can be helpful, you don’t have to hire one.
This is because, by using the following tactics, you will not only eliminate the need for a social media manager, but you will also build trust with your followers.
1. Device a Multitasking Plan
Maintaining more than one active social site can be hectic and time consuming. To ensure that you are effective and productive in the sites, you need to have a clear plan. The first thing you should do is to note the sites that have many followers and spend more time there. For example, if you have the highest number of followers on Facebook, you should be spending more time there. Be updating it constantly with fresh content.
Another plan you can use is to create a profile where you will be able to easily control all your sites. For example, you can use Hootsuite and buffer that will enable you to manage your social media presence easily.
Another excellent way to ensure that you are effective on social media is to schedule how you will be updating your sites. For example, you can be posting once on Facebook and be tweeting twice or thrice a day. You can also schedule your posts using buffer and Hootsuite.
2. Always Post Fresh Content
You should be careful of the content that you place on the social media sites. For example, you should ensure that your sites have unique content i.e., the sites should never have duplicate content.
Most likely, your followers will follow you in more than one site. If your followers find that you have duplicate content in your sites, they may label you as blocked and they may un-follow you which is detrimental to your business. To be on the safe side, use Facebook to post pictures, and twitter to post links. This way, you will have unique content on both sites.
3. Show Your Face
This is a tactic that many people don’t know. From time to time, you should post your pictures on Facebook, twitter, or on any other social platform. This way, your followers will know the person that they are working with. This not only builds trust, but it also converts followers into customers.