Search engine optimization (SEO) is one of the key ways to boost your businesses’ online presence and improve your sales. Optimizing your website simply means making it to show up among the top ten websites in the search engine when users make searches that relate to your keywords. It is important to note that there are thousands and millions of websites competing with you to take up this position and only 10 websites can make it to the front page of the Google search engine. The only way to break the record and hit this front line is through SEO.
Google Frowns at Black Hat SEO
The concept of white hat and black hat SEO is well known by most web masters and internet users. Google frowns at black hat SEO and penalizes web masters who use such approach to optimize their website. A good example of black hat SEO is keyword stuffing. However, white hat SEO is the right way to optimize your website and you can do so by organically optimizing your website. There are lots of interesting approaches you can take to effectively have your website ranking at the top ten position of the search engine.
Leveraging the Power of Social Networks
Social networks have gone a long way to revolutionize approaches for search engine optimization. This is because Google and most other search engines now depend on your social network presence to actually rank your website. This simply means that the more presence you have on social networks, the more you are likely to have your website hitting the top ten position of the search engine.
As a matter of fact, businesses that wish not only to be at the top ten position of the search engine and maintaining their position must concentrate on building and boosting their social media presence. This can be done easily by taking advantage of Facebook likes. Of course, you can also take advantage of likes in other social networks such as YouTube, Instagram, Pinterest and Twitter but the bottom line is that it will go a long way to boost your business sales and productivity.
How does Facebook Like work?
Facebook like works in a very simple way; individuals and businesses who like your page simply indicate that you are reliable and trustworthy. This likewise opens up the door for a lot of other people to like your page because your page will become visible to them and they see you as credible. This means that you can better market your products because you have a lot of audience in real time to market to.
The most interesting part of it is that it boosts your search engine rank. The search engine depends on your social media presence to judge you and decide whether or not to increase your ranking and with a lot of fans in your page, the decision is clear and therefore your search engine ranking will be greatly boosted which also implies business success.