While Facebook and Twitter take the limelight, Youtube has somewhat been left behind in the dust, however, Youtube is a wonderful way to connect with your customers, both current and potential. Let’s be honest with ourselves here, if I compiled this information into a video, wouldn’t you rather watch a 2-4 minute video then continue to sit here reading. Time is valuable to today’s customers. Furthermore, video helps keep a person’s attention. It’s easy to get sidetracked while reading through an article or blog post. Videos grab that attention and keep it, so why not use video? Here are five good reasons to give it a try.
1. Video content can improve your SEO.
As mentioned before, watching a video is favored over reading an article. Thousands, probably millions of videos are shared over social media every day. By hosting video on your website you are improving the quality of your site and the quality of the time spent there by visitors. Videos are enticing. They’re like something shiny. We can’t resist looking at it just a little longer than something dull or boring. This may just help bump you up in the search engine results.
2. Videos are like branding irons.
Videos leave a much more lasting impression than written material. Unless you are one heck of a writer, people are going to forget most of what you’ve written. Videos are more vivid in the memory and the memory lasts a lot longer (especially if you throw a song in there.).
3. You can widen your audience.
What sounds more enticing? “I read a fascinating article the other day.” Or “I watched a really cool video the other day.” Videos are highly shareable. There’s very little effort on the part of the sharer or the person the video is being shared with. It just takes one click and a minute or two of their time. Videos get shared with one person and that person shares it with another and so on until your audience has been expanded exponentially!
4. Videos are easy and cheap to make.
Some of the most popular videos on Youtube were recorded with nothing more than a camera phone. It isn’t difficult to create simple videos on a very small budget.
Depending on how you want your services or products to be perceived you can make a video on virtually no budget with nothing more than Windows Movie Maker!
5. Videos are great on mobile devices.
These days everyone is busy and on the run. Just like we’d rather spend less time watching a video than reading an article, some people prefer their mobile devices over their home computer. Video plays well on mobile devices, making it easy for your customers to view your content no matter where they are.
There are so many reasons to give video a try and these are just a few. There almost no reason why you shouldn’t give it a go, so get out there, make a video and start expanding your audience with Youtube.