You can promote your Facebook page for free and can also utilize various paid options for the purpose. However, if you want to start the promotion of your Facebook page, then it would be best that you choose the free options before you spend any money on Facebook advertisements and promoted posts of Facebook.
One of the most logical ways of promoting your Facebook page is to use the option of “suggest to friends”. This is a link which helps you in selecting the friends manually. However, you need to keep some important things in your mind. You must know that you cannot select all of your friends. You have to do it one by one. In addition, when you suggest a page to your friends, Facebook would not allow you to add any personal message to this suggestion. Therefore, your friends are only going to see the notifications on their dashboards. You cannot tell them that this is your page unless you tell them ahead of suggestion process. This results in the dismissal of most of the page requests and suggestions. Therefore, you need to tell all of your friends regarding your page ahead of the time when you send the suggestions.
However, the most logical way of your page promotion might not always be the best one for you. First of all, you need to make sure that you like the page by yourself first. This is a simple practice yet most of us usually forget to like our own page. Secondly, you need to send a message to your friends and colleagues for inviting them to like your page. This can be easily done through the feature of Facebook Message.
In case you have created the Facebook page for your business, you can send email to the employees for encouraging them to like the page. You need to carry out a significant search on Facebook regarding what you do and what people are trying to look out for. You can reach out such people and ask them to like your page as well.
One of the easiest ways of Facebook page promotion is including it in the email signature. You are definitely going to get a large number of likes through this email signature.
In addition, if you want to get new likes on your Facebook page, then you need to make sure that your page is graphically attractive and is interactive as well. You can make your page interactive with the feature of Facebook Application Directory. It contains large number of applications which can be added to your page. In case you have resources, then it might not be difficult for you to create a Facebook application. This way, you would be able to place your brand on the application. You can also personalize it according to your needs. When you will place interactive applications on your Facebook page, you actually provide the users with a perfect reason to like your page and interact on it.