Facebook is a form of social network that allows people to interact together. People from diverse background communicate, share experiences and information. It is majorly flooded with people from every part of this earth. It has expanded widely to include not only people but organizations, universities and the business fraternity. This has thus opened the gate for wide dissemination of information and awareness to people of different ages. It is thus essential for businesses to incorporate Facebook as an instrument that will bring them closer with their customers. This has wide advantages on their business in terms of the profits accrued.
Individuals ought to set up there Facebook account first and pimp there Facebook profile. They further need to connect their account with a variety of social networks like twitter. This will open way for them to manage to market their products. Individuals can further set up Facebook pages for their business. This will in turn increase their chance to describe more about their business. Through users visiting there pages they will manage to learn more about their businesses. This will have marketed there business to the large Facebook community. So as to ensure your Facebook page gets a lot of fans and followers visiting it you need to employ different approaches like create an engaging page where you inform them why they need to visit your page. Whenever a visitor posts a comment on your page it gets updated on their friend’s news feed.
Facebook ads are another tool that dominantly gives a business wide opportunity to customers. It helps in promoting the business page, land more fans for your business page that will drive more leads to your sale team. Facebook ads are paid messages originating from business and can include events concerning your page .To set up your Facebook ads require to select the Page, place, app or event you want to promote and below ‘What would you like to do?’ you can: reach people who are not connected to your page through creating an ad that include message, body, image and logo. Promote more page posts, get more users through app install that will tell users who to install your app. your ads will show to people who more like to join your page via constant event responses.
In order to engage more audience you need to post more content that is eye catching for your viewers. Good business posts should be quality content that capture the following: relevant to your business and audience, is remarkably succinct, friendly ,conversational, share pictures ,photos, videos ,ask questions ,be current and timely by posting events and occasions that are timely..
Create influence with your friends/fans through promoting stories about people engaging with your Page. Word of mouth is the best foundation of advertising. When friends and fans interact with your business on Facebook it creates a story. People can see and read when their friends endorse your business by liking your Page or connecting with it and it can influence their own purchasing decisions.