Many people become clueless after they have opened their LinkedIn profile. They do not even know who to add to their network or who they should connect with. All these uncertainties can mess up the experience they have on this amazing platform. Although some may think that growing a network should not be difficult on a platform with well over half a billion users, the truth is that most people become stuck once they finish going through their own contact list and it becomes a problem for them to expand their network in any meaningful way. If you are wondering how you can grow your network on LinkedIn, you have nothing to worry about anymore. This piece is going to discuss the nine best ways you can achieve this.

1. Have Measurable Targets

As with any other task, you should set measurable targets in your attempt to expand your network on LinkedIn. For example, you need to set a goal for the number of connections you want to add up in 30 days. This way, you can track progress every day or even every week.

2. Put Thoughts into Your LinkedIn Connection Requests

Many people do not record any success with their efforts to expand their LinkedIn network and this is because they do not really think before sending out those connection requests. Even though the platform will show you all sorts of connections on those that you may know, do not just press the connect button. If all you do is just to click the button, a boring standardized request is what the other person will get. So, the best thing for you is to visit the profile page of the person and click the connect button from there. You stand a better chance that way especially when you add a sincere and personalized message to your request.

3. Remember the LinkedIn Connection Made

Following up will help you a lot when it comes to expanding your LinkedIn network. Assume you meet people at a seminar or a business event, do not just forget about them after the event. Try to make efforts to follow up with these new friends even after the event and then reach out to them via LinkedIn. This is one of the most effective ways to grow your network on the platform.

4. Be Active

If you are on LinkedIn, do not be like those who just open the profile and never post anything. Always endeavor to make posts from time to time. Also, when others interact with your posts and updates, you should do the same too. By making posts regularly, you ensure that even more people are exposed to seeing your content and thus, you get more connections to your end.

5. Make Your Page Catchy

Posting on LinkedIn is one thing but making the posts very interesting and attractive is another thing entirely. For your social media posts, utilize photos as this significantly increases the level of engagement that you have with those who are already in your network and those who are going to be exposed to your page with time. Visual content is one of the most effective ways to grow your network on LinkedIn . One other thing you can do is to share links that have catchy photos in their thumbnails.

6. Network with Existing Connections

Do not just make connections and ignore them. You should make sure that you regularly hook up with those who are already in your network. This is probably one of the most important steps you can take when it comes to growing the network that you have already. One way by which you can maintain your interaction with them is to like or comment on their content or you can even craft some thoughtful messages and send to them via inbox. This really goes a long way in not only maintaining your existing network but also strengthens it.

7. Utilize Other Social Media Platforms

Some may think that if they have to grow their network on LinkedIn, they only have to do so on LinkedIn and LinkedIn alone. But this is definitely not so because you can actually grow your network on LinkedIn by very well making use of other social media platforms. How can this be done, you may ask? An efficient way to get this done is to share your LinkedIn URL on your other social media platforms like Facebook, Twitter, Instagram, Pinterest or even Snapchat. This is even more effective in cases where you happen to have a huge number of followers or fans.

8. Make Use of Keywords Too

Growing your LinkedIn network cannot be complete without talking about the all-important keywords. Because LinkedIn allows people to reach your page based on the keywords that you select, you need to make the best of this feature. Tweak the keywords in exact ways that they describe you very precisely.

9. Release Content from Time to Time

Either you decide to publish your own very educative pieces or you choose to share the links to the other pieces published by others on your network, the important thing is for you to always ensure that your page never lacks very valuable content. The more content you are able to post on your page, the better and this explains why those who share very useful resources on their pages usually have the biggest networks and that is clearly not a coincidence. After all, at the end of the day, we realize the most important thing about LinkedIn – sharing.

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LinkedIn Blogging means reaching out to a lot of potential businesses and customers through the platform. There are plenty of advantages of blogging on this platform, let us look through the same:

• For B2B businesses, LinkedIn is way more important than Facebook

According to the Social Media Industry Report published in 2015, LinkedIn has beat Facebook in the race for being the most popular marketing platform for Business to Business companies. The numbers are 42% usage of LinkedIn by the B2B marketers and 21% of usage from B2C marketers, according to the same report.

• LinkedIn is one of the top three social media platforms

LinkedIn is an extremely precious business tool because according to the report above, 62% of the business owners are on LinkedIn and another 22% of those who are not, intend to come into it the following year. So, LinkedIn Blogging means reaching out to more people whose numbers are just growing.

• It is a great platform for product launches

If your business is providing a product, then using LinkedIn to get the word out there has shown great impact. It is thanks to the effective distribution of the information to consumers, media and various bloggers. Blogging about your product on a regular basis can pass this vital information to all potential buyers of it, and launching any further products or versions of them will reap much greater leads and conversions compared to traditional media.

• There is research to show the effectiveness of LinkedIn for lead generation

Blogging is all about making people aware of your product/service and persuade them to convert their lead to a conversion. Research by Hubspot found that LinkedIn has the highest visitor to conversion ratio amongst all the other social media platforms. The conversion rate in LinkedIn is a whopping 2.79% and although the number may vary over the years, the platform will still remain a significant source of conversions for different types of businesses.

• LinkedIn increases the search visibility of your brand

If you optimize your LinkedIn profile/page properly and stuff your blogs with the correct keywords, they can appear higher up the Google search rankings. You must ensure to follow the latest trends in Search Engine Optimization and use the tools provided by keywords to find and test keywords. This boost can be further augmented by optimizing your profile for a correct job title and descriptive wording of your profile or company.

If you share your content to connections and followers on a regular basis and use LinkedIn advertising to reach out to more, it can be extremely effective to your business in the longer run. Get started with LinkedIn Blogging today!

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