How Businesses Can Use Instagram Mention for Their Popularity

Instagram was launched in 2010 by Kevin Systrom and Mike Krieger as a photo and video sharing social networking application for smartphone users. It was later bought and improved by Facebook Inc. in 2012 for $1 billion. Instagram seems to be the best platform for sharing photos and videos. It is available on Android, iOS, and Windows operating systems. Currently, Instagram boasts of over 300 million daily users and is a growing social marketing tool that every business should utilize. According to research, Instagram engages more audience and has less competition compared to other social media platforms such as Twitter or Facebook. Business can make use of virtually any type of marketing tool on Instagram – posts, videos, ads, stories, etc. This platform presents great opportunities for businesses to market their products, reach out to their target audience and more interested audience, and gain more popularity almost free of cost. Here’s how businesses can use Instagram mention for their popularity.

Create a winning Instagram profile

Foremost, you need to create an Instagram business account. In order to access analytics, you need to convert your brand’s Instagram profile to an Instagram business account.

To achieve this, you need to connect to account with your Facebook business page using the in-app setting. And add photos.

Now that you have created a winning profile and posted beautiful, relevant pictures, go ahead to promote your business on Instagram by using the Instagram mention. Instagram mention has to do with using the @ symbol to tag other Instagram users in your posts or comments

Use Instagram Stories

In case you don’t know, Instagram stories are simply vids and pix that disappear after 24 hours of being posted. There are tools that make it very easy for you to create creative and engaging stories. Businesses can make use of this stories to gain popularity, market their services and products, get their messages to users who might not check regular Instagram posts.

You can use music and focused photos, basic text, boomerangs, live videos, and normal pix for your story. You can add stickers like tags, polls, hashtags to your content, questions and sliding bars and your location, to your story.

Use live videos

Aside from using Instagram Stories, users can also take and stream live vids that soon disappears. Business owners can use this to let their customers have a live look at their products, services, or what goes on behind the scenes of interesting parts of your business. Live answers to questions can also be posted.

This live vid lives for 24 hours, but to make it remains you need to post it to your profile directly.

Interact with other Instagram users

Another way to use Instagram mention to gain popularity is by interacting with other Instagram users. There are many ways this can be achieved: Liking a photo, commenting on posts, tagging, direct messaging, mentioning.

When you use the Instagram mention in your posts and comments. Everybody you mentioned will receive a notification that you mentioned them in your post or comment. Once they click on the notification, it will lead them to your post or comment. This will help your business to be presented to everyone your mention, subsequently making your business popular.

Effectively using the Instagram mention in your posts and comment would surely help popularize your business.