How to Get more LinkedIn Likes?

LinkedIn users are bombarded daily with more and more articles and content than they will ever be able to read. So, if you’re starting out to publish your LinkedIn article, you may wonder how you would get more people to read your article and make them do Linkedin Likes.

How exactly can you make your LinkedIn article get to the reach of more readers or ensure that a lot of people read your LinkedIn article? Follow these simple steps on how to get your LinkedIn articles read by more people.

Keep The Titles of Your Articles Short and Catchy

Nobody has the time to check a long title. More so, if your title is too long, it would be truncated by LinkedIn. This means that users who are scrolling past their newsfeeds would only see part of your title, which may not pass any meaning to them.

Hence, make the titles of your articles as short as possible, and make sure you do not neglect important title elements that can increase view/click rates like catchy words, right keywords, promises, and emotional hook, etc.

Keep Your Articles Optimized

It is important that you do some SEO for your LinkedIn articles. Optimizing your articles is one of the simple but great ways of helping your content to get to the reach of more viewers and readers. Look for the trendy keywords and use them both in your titles and throughout your articles. Once, users search for such keyword, your content would definitely be among the results.

Use Catchy Image

If your title fails to serve that purpose, the image you use for your article should do the trick. Using a catchy image is another key element that can persuade users to click/read your LinkedIn article. Do not use boring images like company logos, generic headshots, etc. in your articles. Also, avoid stock photos, they are all over the place – business handshake of trust, a happy and diverse business team, team working around a computer, highway signs, etc.

When your image stands out from the rest, it makes LinkedIn users want to click and read.

Grow Your LinkedIn Connections

Whenever you post your LinkedIn articles, your connections receive alerts in their notifications. More often, they click to view/read the article especially if the title or image looks appealing to them. This means you need to have large connections base to really make ripples. You need to make as many connections as possible else your article will only feature in the general news feed.

To achieve this, you need to improve your LinkedIn profile and Linkedin Likes– this is what your potential connections see about you, and also expand your LinkedIn network by connecting to those you already know and those you don’t know yet.

Publish LinkedIn Articles Frequently

To get your LinkedIn article read by more people, you have to be a frequent publisher. Posting an article once in a while wouldn’t help you.

Set your posting periods/schedule our post, posting your articles at least twice a week is okay and post them during working hours. Remember, LinkedIn is a professional network, so do not expect much activity after working hours or during weekends.

Repost your LinkedIn Article

You wouldn’t be penalized by LinkedIn if you repost the same article you had already posted on their platform. LinkedIn doesn’t filter duplicate articles. This means that if you had posted an article in the past but didn’t generate any or enough engagement with it, you can repost it if you think it should now perform better.

Make use of the steps listed above and you would surely see an improvement and more people reading your LinkedIn articles and get more Linkedin Likes.