How to Create an Instagram Bio for Your Company

Most people consider Instagram bio as an afterthought or something they can hurriedly fill out about their company in just a line or two when they first create their Instagram account.

As a matter of fact, your Instagram bio for company is so valuable and goes a long way in welcoming Instagram users to your profile, conveying important information/message about your business, and turning visitors into followers and subsequently customers.

Instagram bio only allows 150 characters and an external link. Your username also gives you an extra 30 characters. Since you have a limited number of characters for your Instagram bio, you need to prioritize your objective in your bio first before you start to optimize the rest of your Instagram profile.

Let Your Bio Tell Visitors Who You Are and Whom You Serve

The first need your bio should address is to explain to your visitors what your business offers and whom your business serves.

When people visit your profile for the first time, they need to see the information they need to keep them in. Since you wouldn’t have their attention forever, use clear and concise words that get your key points across to them quickly.

Take a look at the Instagram bio for companyKnixwear brand. Knixwear explicitly spells it out for their visitors in clear, concise, and simple words.

When creating your own bio, you can use LingoJam to customize your font for the text and later paste it into your bio. You can add personality by using fun emojis, and you may use to directional emojis or characters to draw attention to your website link.

Add Clickable Tags to Promote your Branded Hashtags and your Other Accounts

Your website link in your bio shouldn’t be the only clickable thing for your visitors. You can also add branded hashtags if you have them. This will draw more clicks and take your visitors to a feed of your branded content. Take a look at an example below:

Pura Vida, also uses clickable hashtag “#PuraVidaBracelets” in their bio to promote their branded hashtag.

Doing this will encourage customers to share pics of themselves wearing their bracelets with the Branded hashtags on them. When users click on your branded hashtag, they will be taken to the entire feed of your branded content, which spells a big win for your brand.

More so, if you have other accounts, sub-brand, or a partnership, you can mention them in hashtags in your bio for your profile visitors. For instance, Fashion Nova has a separate Instagram profile for its men’s sub-brand and its plus-size sub-brand and it uses linked tags to mention them in its bio.

When any of these linked tags are clicked by visitors, it sends visitors to the main account with the product and content best suited for them.

Include calls to action

Another valuable addition to your Instagram bio is a call to action (CTA). CTAs can greatly increase the likelihood that visitors would take the action you wanted them to take because the CTAs exactly explain what you want them to do and how to do it.

There are several different CTAs you can utilize in your bio, so consider which ones are more valuable to your business and use them in your bio. Here are some sample CTAs:

• “Share your favourite flavor for a chance to win!”
• “Shop our Black Friday sale”
• “Tag #brandedhashtag to be featured”
• “Click our bio link to shop our latest products.”

Irrespective of the type of CTA you use, there are some practices you must always keep in mind:

• Place your highest priority call to action at the end of your bio.
• Make sure your CTAs have clear instructions.
• Always start your CTAs with the action, such as Tag, Shop, Start, etc.

Keep in mind that you can always change your CTAs according to offers or events.

Make the most of your links

Instagram bio provides a valuable opportunity to direct your profile visitors to specific pages. You can send your followers to the landing page of your website until you have the chance to promote anything specific. You can link out to:

• Your latest blogpost/video/article if you churn out new content regularly.
• New offers related to your product/service.
• Registration page for an event, a webinar for instance.
• Subscription page for a course, newsletter, email.

If you are promoting new offers all the time, changing links in the bio frequently can be a hassle. Under such a scenario, it is advisable to use Linktree, a powerful tool to add multiple links to your Instagram bio. Check this out here.

You can also keep a track of the number of click-throughs these links are generating by attaching a UTM code to your URL. You can read more about these codes here.

Instagram allows you to add new links in your bio as often as you want. This only thing you need to keep in mind is that the link should be of some value to the followers.

 

Choose the Right Business Category and provide Contact information

Another important thing which your bio needs to reflect is an appropriate business category: this is where creating an Instagram business profile becomes mandatory. While a business profile adds to the professional appeal of your brand, gives access to analytics and enables data-driven decision-making, it also allows you to choose the business category for your profile.

When you create a business profile on Instagram and connect it your Facebook page (which is a must for any Instagram business profile), then the business category mentioned on your Facebook page automatically appears on your Instagram profile. However, it is very much possible to modify this category by providing a sub-category which will eventually appear on your bio.

All you need to do is to go to your Instagram profile-Click “Edit Profile”- Choose “Business Information”. You will see the category which was pulled from your Facebook page. Click on “Category” and you will see an array of other categories to choose from. Once category is selected, a subcategory can also be chosen from a drop-down menu.

Another benefit a business profile confers is that you can add contact information making it super-easy for visitors to get in touch with you. This can be done by clicking on “Edit Profile” and choosing “Contact Options.” Here you can add three basic contact options: e-mail, phone, and address. This information appears as clickable buttons on your profile and thus improves your prospects of getting contacted.

These days, Instagram also provides the option of adding an action button to your bio, which connects your business profile with third-party online services, such as Yelp and Eventbrite. This allows customers to interact with your business, say purchase tickets or book an appointment without leaving your profile.

 

Add Instagram Story Highlights to your profile

Instagram has, of late, added a brand new feature, Instagram Story Highlights which is ideal for highlighting the key facets of your brand. Highlights allow you to take Instagram stories you have already published, pin it to your profile and customise the name and thumbnail. Now when a user visits your profile, sees the thumbnail and clicks on it, he gets a curated video experience.

With Instagram Highlight Stories, the stories (which otherwise disappear after 24 hours) stay on your profile for as long as you want. So, you can always highlight the most important aspects of your brand at any point in time, a new announcement or product launch for instance.

Adding a highlight is super easy. Go to your profile and click on the “+” button at the bottom. You can select stories you want to add to this highlight. Once the stories have been selected, Instagram asks you to name the highlight. Remember, you can only use 15 characters including spaces, so choose wisely. Once naming is done, a suitable thumbnail can be added and, viola, you are ready to grab attention.

Highlights are commonly used to feature user-generated content, details of events, product tutorials, behind-the-scenes content or important news or announcements.

Conclusion:

While content and captions you create on Instagram are key to building a great brand in the long run, they do not create that valuable first impression, which an Instagram bio does. So, keep tweaking your Instagram bio from time to time; let it speak for you and make your brand shine.