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4 Common Google Ads Mistakes You Should Stop Paying For

4 Common Google Ads Mistakes You Should Stop Paying For

Everyone makes mistakes but some mistakes are not worth paying the prices. Digital marketers are always afraid of spending a lot of cash on an underperforming campaign. Those of you that haven’t tried using Google AdWords campaign to redirect traffic to your landing pages, then you are missing a lot. The rule Is a simple as “more clicks more visitors and more clients,” for your website. However, not all of this is going to work for everyone. There may be reasons as to why your campaign is underperforming. Many sources relate this to reduced quality score. The quality score of your ads is a determinant of its position, frequency and cost per click on Google search engine. Good quality ads tend to appear more often and with better quality than those with poor quality. However, if you have a poor quality score then there is something you are probably doing wrong. Here are the four Google Ads mistakes you should stop paying for:

1-Poor Landing Page Experience

Many digital marketers forget the relevance of user experience while focusing on creating perfect Ads. A landing page is a very important aspect which determines your quality score. A poor landing page is a true definition of an inhibitor towards the visibility of your Ads. There are several ways to solve this problem but the most effective one is to create quick loading pages. One should also focus on creating visually appealing and readable content. Working on your sites mobile responsiveness of your landing page is also a great bonus.

2-Poor Selection Of Keywords

This is also a very common mistake that can be very disastrous. Poor selection of keywords leads to a poor quality score which in turn affects the expected outcome. There is a lot that can be done to fix this problem. First, you should note that it is not a good idea for you to have more than twenty keywords per ad group, as this may lead to controversies. It is advisable to use a word planner to generate keywords with high search volumes.

3-Poor Understanding Of Profit Margins And Conversions

Poor understanding of profit margins and conversions is a dominant mistake that many digital marketers make on the field. Even in the offline business world, one has to track its profit margins. This aims at improving your revenue and not just your short-term profit. However, profit margins don’t apply to every industry. This calls for a very good understanding of the nature of the business you run.

4- Not using Proper Extensions

Ad extensions are very advantageous cause they facilitate quick navigation without having to visit the actual landing page. Google has made it easier for you to adjust your extension settings so that you achieve the best ROI. It will also be a good idea to use call and location extensions, along with site links to enhance your ads. This gives you more advantage over others and a good reason for your customers to click your links. Finally, having the right ad extensions will probably accelerate your click-rate.

Google AdWords Campaign can be very daunting and tiresome to run and maintain. You should always research about upcoming news and changes in the market for technology is very dynamic. Your ads should also be targeted towards the people related to your business for it helps to boost your sales, generate better leads and accelerate your traffic.

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