Youtube vs Vimeo: Which is the best for your business?
Videos are one of the most modern forms of marketing and brand – building. While creating a great video is obviously important, putting it on a platform where people can watch it regularly is another thing to be ensured. You will want to put your video in front of people who watch countless hours of content on the same platform every day.
But then, looking deeper you might wonder if you really need a specific niche of the audience to see your video or the entire audience as a whole. Also, you might have budget constraints. Youtube and Vimeo provide excellent platforms for Video Marketing and you will need to weigh the pros and cons of both before making a decision.
Youtube has around 33% of all the people in the world who use the Internet; that is close to 1 billion active users. In markets like the United States, Youtube has penetrated the younger generations even more than the TV cable networks.
The search engine of Youtube is the second biggest in the world and since it is owned by Google, any Google search result will favor Youtube videos more.
One more reason to consider YouTube is the fact that, it is free to use for both personal and commercial purposes. If your channel crosses a certain threshold set by YouTube, then you can earn a good revenue out of it as well through monetization.
For every video, you can effectively include a call – to action feature which will prompt users to further engage with your product/service. This has been proven very effective to turn views to leads.
One of the few downsides of Youtube is that the competition is intense. Unless you have a viral video or do your SEO perfectly, there is very little chance for it to be publicized. Although you can always pay for ads that may put a constraint on the overall budget you may have. Ads, even when they are played, can be skipped after 5 seconds. So, the money spent might also not generate the expected leads.
Vimeo is a powerhouse of high quality focused content that focuses on ‘staff picks’ rather than random videos that turn viral overnight. They are a good platform for indie filmmakers, short film directors, and all creative people to showcase their work which is curated to the high production value for Vimeo.
The concept of pre-roll ads are absent from Vimeo, thus you do not have to worry about users skipping the advertisements before playing the original video.
The community of the Vimeo Video Marketing platform is highly supportive and close-knit because it does not tolerate any random video posted for the sake of making it viral; spam videos are severely restricted on the platform. The embed and player options can be highly customized by inserting your company logo and custom outro.
However, the audience is niche, and the viewership is less than 20% of the viewership on Youtube. There are several restrictions on the number of uploads unlike YouTube and the storage capacity as well. In order to upgrade these, the users will have to subscribe to a paid pro – version which costs in the line of $170.
The choice between YouTube and Vimeo depends largely on your goals for the business. If you are targeting the creative sector like filmmakers and creators, then Vimeo Video Marketing is a better deal. But if you are looking for a higher Google ranking, a large viewer base, then YouTue is a no – brainer to choose.