Does The World Still Need Email Marketing?

The digital marketing landscape has greatly evolved over the years. New platforms and innovations have emerged in the digital marketing industry with new opportunities for marketers. The innovations have raised questions whether there is still a need for email marketing. Is it worth investing in email marketing with all these social media platforms and digital marketing opportunities? Here are 6 reasons why the world still needs email marketing;

1. It is a measurable marketing tool

Unlike social media that largely depends on estimations, email marketing gives you the exact statistics. With the right email marketing software, you can monitor how many people read your email, who many clicked on the link and even the number of people who subscribed or unsubscribed.

2. Personalized communication tool

With email marketing, you can segment your audience into different lists and tailor the message to their needs. This ensures that the information they receive is relevant and valuable to them. Prospective clients are more likely to respond if they can relate to the information. You can even address the recipients by name when using email communication. You have higher chances of converting the leads if the email speaks to the receiver. Compared to social media platforms, emails have a personal feeling and are engaging. Try to be as friendly and personable as you can when using email marketing.

3. It is economical and cost-effective

Email marketing is inexpensive and very effective. You will spend very little to execute an email marketing campaign. This makes it the perfect choice for small businesses that are still growing and don’t have an expansive budget. With emails, you can include imagery, follow up information and a link to your website in a single email customized to each receiver. Emails have higher response rates while all you have to do is maintain a correct mailing list.

4. Emails are more action-oriented

Emails, unlike social media platforms, have features that encourage the receiver to take some sort of action. Reply, forward among others encourage action. Emails are naturally transactional and when used well, can drive traffic and convert leads.

5. Effective for customer acquisition and retention

Social media may have provided a great platform for interaction and building of personal relationships with clients, but the email comes out top for customer acquisition and retention. Studies have shown that customer acquisition through email marketing has continued to grow over the years despite the rise of other marketing platforms.

6. Easily accessible via mobile devices

Mobile devices have made emails easily accessible to people. Studies have shown that people use their devices to access emails more than they use to access their social media accounts. Social media is mostly used for networking and catching up with friends and family. Most customers also prefer email as a form of communication over texting as they won’t incur costs and emails are also accessible on other devices such as tablets. Customers are more likely to respond if they won’t incur any costs. You can also reach your customers round the clock with email marketing.