The Do’s and Don’ts of Marketing on Pinterest
Pinterest is one of the social media platforms that seem to be growing at an astronomical rate. Since its launch in 2010, the site has been able to garner a membership of more than 40 million people. With the majority of users being women, millennials all over the world use Pinterest Marketing for their product. And because it has a design that supports the use of images and videos it is very easy to use. Depending on what you wish to sell or promote you can simply “pin” the product on your personal pinboard. However for you to have a good user experience on Pinterest you must be familiar with the do’s and don’ts.
Do Pin Selectively
This is probably the first thing you should consider before putting up anything on your pinboard. Only pin stuff that you are sure will impress your target audience. Congesting your pinboard with just about any product can be a turn off to potential buyers. If you pin selectively your pinboards will also appear more professional.
Don’t Use Low-Quality Images
Pinterest Marketing is all about pictures and videos and because human beings are visual creatures it is recommended that you post high-quality images. Posting images and videos that are blurry may not be so appealing to viewers. This may lower the number of followers on your Pinterest account.
Do Pin Consistently
This platform will only give you results depending on the amount of effort you put on using it. If you only pin seasonally then you may not have a better chance of promoting your product. Try as much as you can to be a regular user as this will make your profile to stand out from other user profiles.
Don’t Forget to Add Captions
In as much as the site runs on images and videos, it is good to back it all up with a few words. This can help in telling a short story about the product you are selling. People always go for what they understand so this can be a good way to attract more followers.
Do Pin on Different Pin Boards
For you to attract followers you must have boards that are organized. No buyer will want to go through images that are jumbled up. Always ensure that you have multiple boards from which you can develop different product themes. This is to ensure that each product is pinned in the right category.
Don’t Forget to Be Social
Making friends while on Pinterest Marketing will help in promoting your products and account in general. You can do this by following members in the community and in return they will follow you back. Through this, you will form links that can help you in content repining.
Do Rely on Rich Pins
Using the rich pin feature can give your content an added advantage. This is mainly because it allows your followers to get extra information about your product. It may include information such as the current value of the product and also the product’s stocking rate.
Don’t Forget to Complete Your Profile
Your profile can either give a good or bad impression so ensure that it is well detailed and complete. The profile should clearly use keywords to describe the type of business that you run. This will make it easier to find you on Pinterest searches.