Top 4 Easy and Smart Facebook Marketing Ideas
In today’s digital world, it is nearly impossible for someone not to at least for a day look through their Facebook feed. With all the technological advancements, it is uncommon to see somebody who isn’t familiar with social media. 65% of Facebook users make use of the platform every day. And these statistics show how popular the social media platform, Facebook is.
Thus this makes Facebook marketing a great tool for businesses both small and large scale. Without a big budget, it can seem impossible to compete, but you don’t need a massive Facebook marketing budget to make waves. Here are some of the simplest and most effective Facebook marketing tips to crush the competitors of your small business.
- Optimization of Your Facebook Business Page
The first and most significant activity is to optimize your page. Your Facebook business page makes an initial introduction to the kind of services your rendering. You would be amazed to discover that not all organizations upgrade their page. Doing so encourages you to be on top of the competition.
Ensure that your page mirrors your business.
Upload a clear profile picture.
Make use of a headshot or close photograph in case you’re a solopreneur. If you own a big company, minimalist logos are great to have. Whichever you choose, your profile picture should have a resolution of at least 180 x 180 pixels.
Get innovative with your Cover Photo
The ideal size for your Facebook cover photo is 820 x 462. This resolution is best for desktops and smartphones.
Choose a cover photo with a color scheme that matches your brand. Cover photos are also a creative way to showcase your products.
- Share and promote sharing.
Even though it might feel uncomfortable to ask for likes, comments, and shares of Facebook marketing — it works. As long as you’re posting useful information and sharing valuable content, there’s nothing spammy asking your readers to help your content to reach even further.
No longer is it just enough to share; it’s more important to know what tactics for getting more content shares to work. Here are some reliable ways to implement:
- Appeal for your audiences’ emotions
- Post-old-fashioned ecards and memes.
- Build connections and raise awareness.
- Include a call-to-action
- Engage your audience by posting a contest
Recently, Facebook contests have become old and boring with passing time. So an alternative and better solution for you is to create your own contests with a tempting prize so as to spur ad engagement.
- Retarget your website visitors with ads.
Facebook has made its features so easy to navigate and thus there’s one short-cut to kick start a business growth on Facebook which many people don’t know about. That is, uploading an email list right into Facebook and then showing ads to the people on that list. This way, the people who are already connected to you, will view your ads. The reason why it is done is that there is a high chance such people will be converted as customers as they have already been a part of your page. So use these easy and smart Facebook marketing ideas and promote your business.