What Is Google Shopping Ads?

Google Shopping, which was launched in 2010, is quite different from the traditional text ads of AdWords campaigns. Actually, it uses two platforms, which are the Google AdWords and Google Merchant Centre.

Shopping Ads uses pictures to show, promote and advertise your products to those who are searching for products like yours on Google.

With the traditional text ads, you are only creating campaigns, ads, and ad groups that are targeted around your chosen keywords. But the Shopping Ads determines when to show up your product listing ads. It considers your bids, your site, and your feed to determine what search queries or keywords trigger your ads. As a result, the Shopping Ads has some strong similarities to Search Engine Optimization strategies. A sample of Google Shopping ad is shown below:

Are you an e-commerce or online store owner?  It is important that you should include the Google Shopping in your marketing strategies. If you’re still unsure about how the Google Shopping Ads can help grow your business, here are five benefits that may convince you:

How Shopping Ads Can Help Your Business?

It Increases your ROI:

If you use the Shopping Ads, you would be decreasing your CPC but increasing your CTR. This will subsequently improve your return on investment (ROI). With a higher ROI, you would be enjoying greater financial returns and success on your business. In a nutshell, it would help you to generate more sales by spending less.

Generates Better Qualified Traffic:

Remember, Shopping Ad campaigns increases your CTR, which increases the click on your ad. Before clicking on your ad, people would have already collected useful and sufficient information about your products. For instance, they already know how your product looks and are also aware of its price by the ad. Then they can determine if the price is within their budget. Therefore, anyone who is going to click on your Shopping ads actually has a stronger intent to purchase your product.

Creates a Broader Reach:

It enables you to benefit from reaching out to more potential consumers. With shopping ads, various products from your collections may appear in a single query. This increases the awareness of all related products you are offering.

Stand Out Among Competition:

It makes your ads appear whenever anyone is specifically looking for your products with the intention of buying. With useful information and attractive pictures, you can stand out among your numerous competitions (who are still using the traditional Adwords campaign) and attract the right audience. Who chose wrongly not to create shopping ads!

Simpler to Manage:

You need not waste your time on the time wasting keyword process. Shopping Ads will be the one to decide when to show up your products based on your products data feed. In order to get better results, you can slightly manipulate your data with your product title, category, description, etc.

Conclusion:

Do you want to stay ahead of your competitors or at least stay on trend with them? Then it may be time for you to revamp your marketing strategies in favor of the latest paid marketing trend – Google Shopping. In case you are not up to run your own Google Shopping Ads, you can make use of any shopping cart software that is easy to use with the Google shopping.

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Having an active social media presence bring a lot of advantages to your business, which include improving your customer service, enabling you to communicate both prospects and customers on a new level, helping you to reach out to new audiences and to engage with them, gaining valuable insights and feedback, and helping you drive more traffic to your website.

In a nutshell, an active social media presence can help you grow your business by creating loyal and lasting relationships with prospects and customers.

However, if you’ve not optimized your social media presence yet, there is still enough time for you. The benefits you will derive will be well worth the effort. Here are useful tips for active social media presence for your business.

Choose the Right Networks:

There are lots of social media networks out there that are dedicated to social activism and everything about networking. But with all these varying options, how would your business choose the right ones? Expert advice suggests you choose the most popular. Actually, choosing the right networks depends on where you have a majority of your audience and your goals. The following information can guide you to choose the right networks:

1. Facebook is the largest social networking platform. It records more than has 2 billion active users monthly. This network is ideal for you if your business wants to generate leads and build relationships.
2. Twitter is a social media network for immediacy i.e. time-sensitive information. So, if your business explains information like trending idea/topics, announcements, and breaking news, etc. this network is for you.
3. LinkedIn is for business networking by both B2C and B2B business owners.
4. If your business deals with photos or pictures, Pinterest is a fantastic platform for you.

Set a Goal:

In order to achieve all the benefits of an active social media presence, you must set a goal in mind. Your goal will help you to develop the right strategies. For instance, the strategy for driving sales is different from the strategy for improving customer service offering. So, set a goal to really know what you want to accomplish with social media presence.

Come up with a Strategy:

Setting a goal is great, but coming up with strategic plans to achieve the goal is greater. You can start this by choosing those who will be part of your team, and assign them clear roles and responsibilities so that they will what is expected of them and when. More so, you have to create a content calendar to decide on your posting frequency,

Choose Tools to Schedule and Automate Posts:

To stay dedicated and active on your social media platforms, you must engage in a regular social media posting. This can be done easily using automatic post scheduling and publishing tools. There are lots of post automation tools which can help you schedule and publish posts up to a month in advance.

Actively Engage Your Audience in Relevant Ways:

It is not enough to post your content on social media and walk away. You also have to create a connection and engagement with your content. This will help you to build trust and the right relationships with your audience. You can engage with your audiences by:

• Asking them to comment on posts
• Starting a conversation and asking them to participate
• Sharing user-generated content
• Sharing relevant information
• Posting and answering questions
• Showing appreciation for customers
• Addressing complaints and criticisms

Conclusion:

Observing the tips above will help you build an active social media presence, which will help you grow your business successfully. To determine if this tip works, it is important to measure the success of your strategy by paying attention to the amount of referral traffic generated by your social media presence. You can achieve this by using page insights, Facebook Analytics and Google Analytics, etc.

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Having an easy to use video editing app with good features makes your job little smooth. Here are the top 5 mobile video editing apps suggested for small business owners.

1. Stop Motion Maker – Life lapse:

Short videos are an important part of promotional content for small businesses. You must have noticed slow motion videos on Instagram nowadays. Lief lapse has made it possible. It is quite convenient to use as you need to just capture the clips and app the switches all of them together. Selection of background song, filter and ratio of dimensions is provided.

Rating: 4.5

Cons: You have to pay an annual subscription for its the pro version to access most of its feature. It saves videos in the phone memory instead of the memory card.

2. A Colour Story

Another Instagram app by the developers of ABeautifulMess. It is suggested for business houses dealing with home decor, interiors etc. who require perfect aesthetics in their videos. This app has a variety of filtering tools, effects and filters. Alter looks of videos and create your own brand statement.

Rating: 4.4

Cons: It doesn’t have a streamlined way to edit multiple photos together instead of going back to your gallery or camera every time. 

3. KineMaster – Pro Video Editor

This is highly recommended for cutting and trimming the videos. It is available for both Android and iOS. Multiple layered vides can be created using KineMaster. Although the app is available, you have to get the subscription if you wish to remove the watermarks. The paid version offers additional features too.

Rating: 4.4

Cons: Once your one week trial is over, you are supposed to pay yearly fees. Exporting videos takes considerable time.

4. FilmoraGo – Free Video Editor:

With an intuitive menu, FilmoraGo is easy to use. All you need is to drag and drop the videos, make the changes and save it in a few minutes. It is more suitable if videos are in landscape view because of this app functions horizontally. It may feel odd in the start, but its preview space for your footage covers for that.

Rating: 4.3

Cons: In spite of editing getting better, the quality of videos get little downgraded while saving.

5. Swish Video App:

Create professional ads for social media marketing of your business, using Swish video app. This app provides a lot of templates which can be customized with messages, fonts, music and coloring schemes of your choice. Apart from using your own clips, you get access to readymade clips offered by the app. The interface is very interactive. Their blog is also beneficial for some tips.

Rating: 4.3

Cons: Full screen of the video is not possible.

We hope our video editing apps recommendations eases the process of creating a compelling video for your business house. Use these apps and beat the competition with your fantabulous videos.

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But then, looking deeper you might wonder if you really need a specific niche of the audience to see your video or the entire audience as a whole. Also, you might have budget constraints. Youtube and Vimeo provide excellent platforms for Video Marketing and you will need to weigh the pros and cons of both before making a decision.

Youtube

Youtube has around 33% of all the people in the world who use the Internet; that is close to 1 billion active users. In markets like the United States, Youtube has penetrated the younger generations even more than the TV cable networks.

The search engine of Youtube is the second biggest in the world and since it is owned by Google, any Google search result will favor Youtube videos more.

One more reason to consider YouTube is the fact that, it is free to use for both personal and commercial purposes. If your channel crosses a certain threshold set by YouTube, then you can earn a good revenue out of it as well through monetization.

For every video, you can effectively include a call – to action feature which will prompt users to further engage with your product/service. This has been proven very effective to turn views to leads.

One of the few downsides of Youtube is that the competition is intense. Unless you have a viral video or do your SEO perfectly, there is very little chance for it to be publicized. Although you can always pay for ads that may put a constraint on the overall budget you may have. Ads, even when they are played, can be skipped after 5 seconds. So, the money spent might also not generate the expected leads.

Vimeo

Vimeo is a powerhouse of high quality focused content that focuses on ‘staff picks’ rather than random videos that turn viral overnight. They are a good platform for indie filmmakers, short film directors, and all creative people to showcase their work which is curated to the high production value for Vimeo.

The concept of pre-roll ads are absent from Vimeo, thus you do not have to worry about users skipping the advertisements before playing the original video.

The community of the Vimeo Video Marketing platform is highly supportive and close-knit because it does not tolerate any random video posted for the sake of making it viral; spam videos are severely restricted on the platform. The embed and player options can be highly customized by inserting your company logo and custom outro.

However, the audience is niche, and the viewership is less than 20% of the viewership on Youtube. There are several restrictions on the number of uploads unlike YouTube and the storage capacity as well. In order to upgrade these, the users will have to subscribe to a paid pro – version which costs in the line of $170.

Verdict

The choice between YouTube and Vimeo depends largely on your goals for the business. If you are targeting the creative sector like filmmakers and creators, then Vimeo Video Marketing is a better deal. But if you are looking for a higher Google ranking, a large viewer base, then YouTue is a no – brainer to choose.

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Buffer

Buffer is one of the biggest social media tools and it made a big step when it included Pinterest support along other social media channels. It allows you to easily queue and schedule Pins that will be automatically posted on the indicated day and time. You can also share the image to other social media platforms such as Twitter and Facebook.

Additionally, Buffer provides performance analytics of the Pin and the Pinterest account as well.

Tailwind

Tailwind works just like Buffer but is restricted to Pinterest. It is a great tool when you want to focus your marketing on Pinterest only. Tailwind has a Pin Inspector that lets you know the performance of each Pin. This lets you know which boards have high or low engagements.

IFTTT tool

IFTTT (If This, Then That) tool is an automation Pinterest marketing tool that lets you specify what action should be taken in the event of a given occurence. It is a free tool that has proved to be quite incredible and useful.

PinGroupie

Group boards is one of the best ways to get traffic to your products as any member can make a contribution. Your images will get a higher engagement from active group members. PinGroupie makes it easier to find active groups for your niche.

Loop88

This tool helps connect Pinterest accounts to advertisers. This way, you can get to make extra money off your Pins. Your account will have to be quite popular though.

SumoMe Image Sharer

This is a free website plugin that allows you to add floating buttons to your images and therefore lead to extra pins. Extra pins means more traffic and higher engagement metrics.

Pinterest widgets

Pinterest has a tool for widget creation that is useful in adding creative widgets to your website. They help in highlighting your recent pins and Pinterest account on your website.

Snappa

You don’t have to spend hours on YouTube mastering Photoshop tutorials to get your Pinterest marketing career going. Snappa lets you create amazing images for interest even without graphic design skills. It makes it easy to edit images.

Pablo

This tool works just like Snappa, only a lot simpler than Snappa. It is a creation of the Buffer team, with the needs of social media marketers in mind. It may be limited compared to other designing tools, but it enables you to make great images with captivating quotes on them.

Picmonkey

Picmonkey lets you turn pictures that would be dull on Pinterest into amazing pins. Change the aspects of the image with great editing features that include filters.

There are a lot of other useful tools that can help take Pinterest marketing to the next level. These will just get you started.

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Most retail business owners need a competent and trustworthy marketing digital agency to manage their online marketing needs. However, the daily increase in the numbers of digital marketing agencies recently has made it more difficult for most retail business owners to choose the right digital marketing agency for their business. A disheartening fact is that most of these digital marketing agencies have little experience and are actually learning the job through the job.

Finding the right digital marketing agency is very crucial for your business. Falling in the hands of wrong digital marketing agencies can negatively impact your retail business and quickly drain off your budget. So, here are some recommended useful tips on how to find the right digital marketing agency that can help your retail business to grow.

Consider your needs and your budget

The first tip to finding a right marketer is to understand your needs. Understanding your business needs in terms of advertising, graphic design, social media presence, website, and search engine optimization (SEO) will help you to make a better decision when choosing your prospective digital agencies.

More so, consider your budget and how much you are actually willing to spend. Actually, there may not be any fixed price, but set a range of reasonable budget with which you want to work. Any good and affordable digital marketer should be able to work with your reasonable budget and meet up with your needs. For instance, if you run a restaurant, you would need more of social media work than advertising, but if you run a plumbing business, you would have to spend more on advertising than social media works.

Research the marketing agency

Another important thing you must consider is the transparency of the marketing agency. However, this is the most overlooked part. Carry out deep research on the marketing agency. Review their website, do they have their bios, client list, and address on it. If not, the agency is not transparent enough and not worth your precious. It seems the digital marketing agency is trying to hide something, and this is common with most digital agencies that make big promises with cheap rates.

When you need the service of a digital marketing agency for your retail business, full transparency should be one of the first criteria to look out for.

Credibility is important

It would be so disheartening to spend your hard earned money on an amateur digital marketing agency who only wanted to use you for practice. To avoid this, ensure to find out the level of experience and credibility of the agency. Go online, read through clients’ testimonials on the agency’s website or other review sites like Yelp, Expertise, and Clutch. Do the reviews or testimonials look authentic? If so, you have your right digital marketing agency.

If possible, ask them for client references. Call these references (don’t send an e-mail) to gather more information about the digital marketing agency.

Lastly, check if the digital marketing agency has a decent website. If so, how well optimised is the agency’s website i.e. does it appear on Google search results first page? If not, such marketer may not be able to help your online presence. If the digital marketing agency has social media pages, check if the pages are properly and well maintained with good quality content.

Find out the Industry experience of the agency

Try to find out if the digital marketing agency has experience in your industry. If the agency claims to have, then ask about what went well with your engagements and what was challenging. If the agency has no idea or clear response, then this is a red flag, walk away.

Having gone through all the tips above, you should know how to choose the right digital marketing agency. You can as well use these tips for other client-agency relationship. The most important points you should never forget are“can this marketing agency do your job?” and “would you like to work with them?” after all, that’s all that really matters.

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What you should look out for in a company selling Facebook likes

• The number one thing you should look out for when buying likes is the customer service. It is important to ensure that the customer service of the company is exceptional. Mostly, it is recommended that the company offers 24/7 customer service. This ensures that you can get the friendly advice and help you want at any point in time with respect to the service.
• The privacy policy is also important. You would not want everyone to know that you bought your likes, would you? This is why you must ensure that it is kept absolutely confidential. You need to take a look at the privacy policy of the company before you opt in for their service. The reason why you need to ensure that it is kept confidential is that the more confidential it is kept, the more genuine the likes will look.
• You can buy different kinds of likes. Some companies such as BuyMoreLikes offers such a service which allows you to buy likes for page fans, photo and post.
• Guarantee is another important thing to ensure. Most times, your order may not be completed and it is important to ensure that their guarantee covers the refund of your money if the order is not completed. However, with a lot of companies out there, you can make a careful search before choosing a company for your Facebook You can also compare the services and costs offered by the companies before deciding on the one to opt in for. Once you have made your decision, you need to make sure that the company offers the services you want and have the necessary guarantees.

Facebook likes are not the only likes you can leverage. Of course, Facebook is the most popular social network but some other social networks like Twitter, YouTube, Instagram and Pinterest also weigh very high. As a matter of fact, buying likes for such social networks can go a long way to boost your businesses, ensure brand recognition, draw a greater number of traffic to your site and so forth. You only need to pay a token to buy the likes but you will gain a lot from the benefits obtainable from it.

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Buy Human Facebook Likes

It is important to note that a lot of companies today deal with real human Facebook likes. This means that you will be buying Twitter likes of real people who will actively engage in your page and services. Thus, you will not have to worry about these difficulties and hence you can take advantage of the Facebook likes to boost your productivity and business. Contrary to what many people will tell you, it is easy to buy real human Facebook likes and the only way you can do it is by contacting the right company for the services.

Benefits of Buying Real Human Likes

When you buy real human likes, the benefits obtainable cannot be overstated. In fact, it is just the opposite of buying fake likes. Thus the benefits include the following:

• You will be able to generate leads and sales. The sole goal of most businesses in Facebook is to generate leads and make more sales through their social network. This can be easily achieved if you have more people liking your page. With more fans in your page, you can easily market your products and give updates of newer products that you recently released.
• You would not be wasting your money but rather investing it which will ultimately yield profit in the future. This is because with increased number of fans, your website will rank higher in the search engine and thereby boosting your businesses’ online presence and also you can easily market your products and services to a greater number of people. As a matter of fact, you will be reaching out to potential clients you would not have been able to reach. Thus, buying real Facebook likes is a great way to market your businesses and services.
• It is important to note that the more fans you get, the more your page will attract a greater number of fans. This will go a long way to help you in building your fan base and boosting your online presence. It will also help you to effectively optimize your website in the search engine and achieve substantial search engine ranking which consequently will lead to increased sales and business success.

You can also buy likes for a number of other social networks like Twitter, Instagram, Pinterest and YouTube. They offer similar benefits and features like Facebook likes but the most important thing to note is that you buy the likes from reliable companies.

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Facebook Likes:

Most social networks provide opportunity for fans to like the businesses of their choices. The likes indicate a number of things for a business. For instance, fans liking a business show that the business is a credible one, dependable, has quality service and so forth.

In the competitive business world of today, getting lots of likes is not easy especially for new businesses. However, you actually need such likes not only in Facebook but also in other platforms like Twitter, Instagram, Pinterest, YouTube and so forth. This is simply because the likes help to distinguish one business from another.

Buying Likes:

The solution out of this is “buying likes” you can buy likes with ease from a number of companies. However, you have to be sure that you got quality likes. BuyMoreLikes.com is one of the best companies to reckon with when it comes to buying Facebook likes. Since Facebook is such an important platform for businesses, bringing millions of people in different parts of the world together, you can easily get the audience you want for your business in this platform.

Buying Facebook likes is not difficult, in fact the company handles it all for you. You simply have to take advantage of it and boost your business.

There are many reasons why you should buy Facebook likes or likes from other social media networks and some of these reasons include:

• Buying Facebook likes will go a long way to increase your online presence. Search engine optimization greatly depends on your social media presence to rank you high. You can get a sufficiently high ranking in the search engine by buying Facebook.
• You will be amazed at the volumes of sales your business will make if you buy likes for your Fan page. This is because your business will become visible to a greater number of customers and therefore you can make more sales and boost your services.
• In addition, buying Facebook likes is similar to publicity. It is a great way of publicizing your business and services. When your page is liked by a number of fans, more and more fans can easily see it and also like it. The benefit of this is that you grow to become very popular such that you will drive a large number of leads which therefore tends towards increased sales and business growth.

Facebook likes is not only for businesses but for anybody who truly values being popular. Politicians fall into this category and therefore can take advantage of this service.

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Google Frowns at Black Hat SEO

The concept of white hat and black hat SEO is well known by most web masters and internet users. Google frowns at black hat SEO and penalizes web masters who use such approach to optimize their website. A good example of black hat SEO is keyword stuffing. However, white hat SEO is the right way to optimize your website and you can do so by organically optimizing your website. There are lots of interesting approaches you can take to effectively have your website ranking at the top ten position of the search engine.

Leveraging the Power of Social Networks

Social networks have gone a long way to revolutionize approaches for search engine optimization. This is because Google and most other search engines now depend on your social network presence to actually rank your website. This simply means that the more presence you have on social networks, the more you are likely to have your website hitting the top ten position of the search engine.

As a matter of fact, businesses that wish not only to be at the top ten position of the search engine and maintaining their position must concentrate on building and boosting their social media presence. This can be done easily by taking advantage of Facebook likes. Of course, you can also take advantage of likes in other social networks such as YouTube, Instagram, Pinterest and Twitter but the bottom line is that it will go a long way to boost your business sales and productivity.

How does Facebook Like work?
Facebook like works in a very simple way; individuals and businesses who like your page simply indicate that you are reliable and trustworthy. This likewise opens up the door for a lot of other people to like your page because your page will become visible to them and they see you as credible. This means that you can better market your products because you have a lot of audience in real time to market to.

The most interesting part of it is that it boosts your search engine rank. The search engine depends on your social media presence to judge you and decide whether or not to increase your ranking and with a lot of fans in your page, the decision is clear and therefore your search engine ranking will be greatly boosted which also implies business success.

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