Many people often search for information about a problem before following links on the article where they found the solution and end up patronizing the company that put up the article. As a result, it is now common for companies to have a blog as well as post articles on other websites, especially high ranking websites on search engines. This way, when people search for any information relating to their niche, their article comes up. The person could now go through the article and subsequently visit their site. In a significant number of times, such visits often end up with the individual patronizing the website and becoming a loyal customer.

Facebook Instant Articles

Facebook is among the top 10 visited websites in the world. The implication is that any website linked to their brand will always have a huge reputation with search engines. Their instant articles feature allows you to post articles that you have written about any topic. You could subsequently share the articles with your friends on Facebook. As your friends like, comment or react to the article, their friends and followers will also be able to see the article. This way, a wide number of people will read the article with some of them further visiting your website and patronizing you.

Why You Should Post Articles on Facebook Instant Articles

The platform is a very fast and responsive one implying that it loads10 times faster than most mobile platforms. Furthermore, on the average, 20 percent of instant articles are read more than articles on other platforms, with about 70 percent of those who have read the article reacting to it in one way or the other. One of such reactions includes patronizing you or reaching out to you to ask for more information. You would now have the opportunity to convince the person on patronizing you and be able to follow up. It is also possible to make use of paid ads to promote your article so that those that are not your friends or followers can get to see it and patronize you.

How to Share Articles on Facebook Instant Articles

To share articles on Facebook instant articles, the first thing you need to do is to register on the platform. After registering, you can now start creating and submitting articles on the platform. After submitting, you can start publishing your instant articles on the platform once you have done all corrections for people to start reading.

The post Facebook Instant Articles – how can you use this for your business promotions? appeared first on Buy More Likes.

What Is Google Shopping Ads?

Google Shopping, which was launched in 2010, is quite different from the traditional text ads of AdWords campaigns. Actually, it uses two platforms, which are the Google AdWords and Google Merchant Centre.

Shopping Ads uses pictures to show, promote and advertise your products to those who are searching for products like yours on Google.

With the traditional text ads, you are only creating campaigns, ads, and ad groups that are targeted around your chosen keywords. But the Shopping Ads determines when to show up your product listing ads. It considers your bids, your site, and your feed to determine what search queries or keywords trigger your ads. As a result, the Shopping Ads has some strong similarities to Search Engine Optimization strategies. A sample of Google Shopping ad is shown below:

Are you an e-commerce or online store owner?  It is important that you should include the Google Shopping in your marketing strategies. If you’re still unsure about how the Google Shopping Ads can help grow your business, here are five benefits that may convince you:

How Shopping Ads Can Help Your Business?

It Increases your ROI:

If you use the Shopping Ads, you would be decreasing your CPC but increasing your CTR. This will subsequently improve your return on investment (ROI). With a higher ROI, you would be enjoying greater financial returns and success on your business. In a nutshell, it would help you to generate more sales by spending less.

Generates Better Qualified Traffic:

Remember, Shopping Ad campaigns increases your CTR, which increases the click on your ad. Before clicking on your ad, people would have already collected useful and sufficient information about your products. For instance, they already know how your product looks and are also aware of its price by the ad. Then they can determine if the price is within their budget. Therefore, anyone who is going to click on your Shopping ads actually has a stronger intent to purchase your product.

Creates a Broader Reach:

It enables you to benefit from reaching out to more potential consumers. With shopping ads, various products from your collections may appear in a single query. This increases the awareness of all related products you are offering.

Stand Out Among Competition:

It makes your ads appear whenever anyone is specifically looking for your products with the intention of buying. With useful information and attractive pictures, you can stand out among your numerous competitions (who are still using the traditional Adwords campaign) and attract the right audience. Who chose wrongly not to create shopping ads!

Simpler to Manage:

You need not waste your time on the time wasting keyword process. Shopping Ads will be the one to decide when to show up your products based on your products data feed. In order to get better results, you can slightly manipulate your data with your product title, category, description, etc.

Conclusion:

Do you want to stay ahead of your competitors or at least stay on trend with them? Then it may be time for you to revamp your marketing strategies in favor of the latest paid marketing trend – Google Shopping. In case you are not up to run your own Google Shopping Ads, you can make use of any shopping cart software that is easy to use with the Google shopping.

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Having an active social media presence bring a lot of advantages to your business, which include improving your customer service, enabling you to communicate both prospects and customers on a new level, helping you to reach out to new audiences and to engage with them, gaining valuable insights and feedback, and helping you drive more traffic to your website.

In a nutshell, an active social media presence can help you grow your business by creating loyal and lasting relationships with prospects and customers.

However, if you’ve not optimized your social media presence yet, there is still enough time for you. The benefits you will derive will be well worth the effort. Here are useful tips for active social media presence for your business.

Choose the Right Networks:

There are lots of social media networks out there that are dedicated to social activism and everything about networking. But with all these varying options, how would your business choose the right ones? Expert advice suggests you choose the most popular. Actually, choosing the right networks depends on where you have a majority of your audience and your goals. The following information can guide you to choose the right networks:

1. Facebook is the largest social networking platform. It records more than has 2 billion active users monthly. This network is ideal for you if your business wants to generate leads and build relationships.
2. Twitter is a social media network for immediacy i.e. time-sensitive information. So, if your business explains information like trending idea/topics, announcements, and breaking news, etc. this network is for you.
3. LinkedIn is for business networking by both B2C and B2B business owners.
4. If your business deals with photos or pictures, Pinterest is a fantastic platform for you.

Set a Goal:

In order to achieve all the benefits of an active social media presence, you must set a goal in mind. Your goal will help you to develop the right strategies. For instance, the strategy for driving sales is different from the strategy for improving customer service offering. So, set a goal to really know what you want to accomplish with social media presence.

Come up with a Strategy:

Setting a goal is great, but coming up with strategic plans to achieve the goal is greater. You can start this by choosing those who will be part of your team, and assign them clear roles and responsibilities so that they will what is expected of them and when. More so, you have to create a content calendar to decide on your posting frequency,

Choose Tools to Schedule and Automate Posts:

To stay dedicated and active on your social media platforms, you must engage in a regular social media posting. This can be done easily using automatic post scheduling and publishing tools. There are lots of post automation tools which can help you schedule and publish posts up to a month in advance.

Actively Engage Your Audience in Relevant Ways:

It is not enough to post your content on social media and walk away. You also have to create a connection and engagement with your content. This will help you to build trust and the right relationships with your audience. You can engage with your audiences by:

• Asking them to comment on posts
• Starting a conversation and asking them to participate
• Sharing user-generated content
• Sharing relevant information
• Posting and answering questions
• Showing appreciation for customers
• Addressing complaints and criticisms

Conclusion:

Observing the tips above will help you build an active social media presence, which will help you grow your business successfully. To determine if this tip works, it is important to measure the success of your strategy by paying attention to the amount of referral traffic generated by your social media presence. You can achieve this by using page insights, Facebook Analytics and Google Analytics, etc.

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1. Choose a niche to focus on

Unlike being a jack of all trades, choosing a particular niche helps you to create quality targeted campaigns for the product you are promoting. Find a niche is usually the hardest part of affiliate marketing as there are so many of them.

However, it isn’t that difficult if you know what you are passionate about and knowledgeable in. it is also important to consider if the niche is big enough for regular SEO posts or you’ll start struggling to create content after a while. See how many affiliate marketers are already in that niche or there’s space for one more marketer to make money off it. It is better to start off a less popular niche and build your way up than struggle with competition against already established marketers.

2. Have a responsive website and blog

A good website and blog is the next step after settling on a given niche. The blog is the most important part of the website as it is where your followers will interact with the product, though you should also pay attention to the About, Contact, Privacy Policy, Disclaimer, Terms of Service and Ads pages. Have clear policies prevents confusion and builds trust.

The website should be responsive as that also helps with search engine optimization.

3. Consistently create quality content

Some affiliate programs have a requirement for a minimum number of organic website traffic before they can onboard you as an affiliate marketer. Organic traffic can only be built through consistent quality content. Take your time and research on how to create quality SEO content for your audience.

4. Grow your mailing list

Emails are an underrated affiliate marketing channel. If used right, email marketing can take your affiliate marketing to the next level. Just take caution not to spam subscribers’ inboxes or else the rate of unsubscriptions will shock you. Think through your email marketing campaign.

5. Choosing which products to promote

This should be easy if you have already settled on a niche as you only have to find products related to the niche. It is recommendable to promote products you are using yourself as you can write honest reviews about them. You can also do products that fill a certain need in the market. Audiences will be willing to pay for it if it solves their problem. Sometimes though, it is good to just listen to your audience’s interests.

6. Find an affiliate marketing network

Through an affiliate marketing network, you can find products from retailers to sell. Some of the most popular networks include Amazon Associates, ShareaSale, CJ Affiliate and ClickBank. You can also start your own affiliate marketing network. There are plugins that you can use on your website to track clicks, outbound links, sales and payments from your network.

It is also important to track the results of your affiliate products to see how they are performing. This will help you know where to improve.

The post How to Make Money with Affiliate Marketing for Beginners appeared first on Buy More Likes.

Having an easy to use video editing app with good features makes your job little smooth. Here are the top 5 mobile video editing apps suggested for small business owners.

1. Stop Motion Maker – Life lapse:

Short videos are an important part of promotional content for small businesses. You must have noticed slow motion videos on Instagram nowadays. Lief lapse has made it possible. It is quite convenient to use as you need to just capture the clips and app the switches all of them together. Selection of background song, filter and ratio of dimensions is provided.

Rating: 4.5

Cons: You have to pay an annual subscription for its the pro version to access most of its feature. It saves videos in the phone memory instead of the memory card.

2. A Colour Story

Another Instagram app by the developers of ABeautifulMess. It is suggested for business houses dealing with home decor, interiors etc. who require perfect aesthetics in their videos. This app has a variety of filtering tools, effects and filters. Alter looks of videos and create your own brand statement.

Rating: 4.4

Cons: It doesn’t have a streamlined way to edit multiple photos together instead of going back to your gallery or camera every time. 

3. KineMaster – Pro Video Editor

This is highly recommended for cutting and trimming the videos. It is available for both Android and iOS. Multiple layered vides can be created using KineMaster. Although the app is available, you have to get the subscription if you wish to remove the watermarks. The paid version offers additional features too.

Rating: 4.4

Cons: Once your one week trial is over, you are supposed to pay yearly fees. Exporting videos takes considerable time.

4. FilmoraGo – Free Video Editor:

With an intuitive menu, FilmoraGo is easy to use. All you need is to drag and drop the videos, make the changes and save it in a few minutes. It is more suitable if videos are in landscape view because of this app functions horizontally. It may feel odd in the start, but its preview space for your footage covers for that.

Rating: 4.3

Cons: In spite of editing getting better, the quality of videos get little downgraded while saving.

5. Swish Video App:

Create professional ads for social media marketing of your business, using Swish video app. This app provides a lot of templates which can be customized with messages, fonts, music and coloring schemes of your choice. Apart from using your own clips, you get access to readymade clips offered by the app. The interface is very interactive. Their blog is also beneficial for some tips.

Rating: 4.3

Cons: Full screen of the video is not possible.

We hope our video editing apps recommendations eases the process of creating a compelling video for your business house. Use these apps and beat the competition with your fantabulous videos.

The post Top 5 Mobile Video Editing Apps for Small Business Owners appeared first on Buy More Likes.

But then, looking deeper you might wonder if you really need a specific niche of the audience to see your video or the entire audience as a whole. Also, you might have budget constraints. Youtube and Vimeo provide excellent platforms for Video Marketing and you will need to weigh the pros and cons of both before making a decision.

Youtube

Youtube has around 33% of all the people in the world who use the Internet; that is close to 1 billion active users. In markets like the United States, Youtube has penetrated the younger generations even more than the TV cable networks.

The search engine of Youtube is the second biggest in the world and since it is owned by Google, any Google search result will favor Youtube videos more.

One more reason to consider YouTube is the fact that, it is free to use for both personal and commercial purposes. If your channel crosses a certain threshold set by YouTube, then you can earn a good revenue out of it as well through monetization.

For every video, you can effectively include a call – to action feature which will prompt users to further engage with your product/service. This has been proven very effective to turn views to leads.

One of the few downsides of Youtube is that the competition is intense. Unless you have a viral video or do your SEO perfectly, there is very little chance for it to be publicized. Although you can always pay for ads that may put a constraint on the overall budget you may have. Ads, even when they are played, can be skipped after 5 seconds. So, the money spent might also not generate the expected leads.

Vimeo

Vimeo is a powerhouse of high quality focused content that focuses on ‘staff picks’ rather than random videos that turn viral overnight. They are a good platform for indie filmmakers, short film directors, and all creative people to showcase their work which is curated to the high production value for Vimeo.

The concept of pre-roll ads are absent from Vimeo, thus you do not have to worry about users skipping the advertisements before playing the original video.

The community of the Vimeo Video Marketing platform is highly supportive and close-knit because it does not tolerate any random video posted for the sake of making it viral; spam videos are severely restricted on the platform. The embed and player options can be highly customized by inserting your company logo and custom outro.

However, the audience is niche, and the viewership is less than 20% of the viewership on Youtube. There are several restrictions on the number of uploads unlike YouTube and the storage capacity as well. In order to upgrade these, the users will have to subscribe to a paid pro – version which costs in the line of $170.

Verdict

The choice between YouTube and Vimeo depends largely on your goals for the business. If you are targeting the creative sector like filmmakers and creators, then Vimeo Video Marketing is a better deal. But if you are looking for a higher Google ranking, a large viewer base, then YouTue is a no – brainer to choose.

The post Youtube vs Vimeo: Which is the best for your business? appeared first on Buy More Likes.

What is social community management?

Community management is simply building a relationship with your customer base, your target audience and future customers using several social media platforms to interact with them.  It basically involves trying to create a likable image for your business by interacting with your target audience and already existing customer base and everyone else who has to do with your business directly or indirectly online.

Social Community management is one of the best strategies a business can use to grow as it provides so many advantages when implemented in the right way. If you are thinking why community management is so important for your business here are some reasons;

• Can easily manage customer complains – Community management involves trying to create a close bond or relationship with customers, you can easily find out if they have any problem as they’ll be open to making their complaints because of the comfortable relationship which is built through community management. Rather than having unsatisfied bitter customers complaining you’ll be able to do what is right.
• Turn your customers into loyal fans – Community management lays a foundation for you to turn your customers into loyal fans who will consider only you for any product or service. With the trust and likable image, a business builds through community management, satisfied customers won’t see any need to leave this comfort for something else.
• Increase customer base – Businesses can also enjoy from a possible increase in their customer base. Community management helps you to interact with your target audience which you might just end up convincing to change side in your favor. With the likable frontier businesses will create, more customers will be willing to benefit from what the business has to offer as well as existing customers who will help in spreading the news.
• Can measure the progress of the customs base – Businesses will be in the best position to know just how large their customer base is with direct contact from them beyond just sales and direct marketing, they’ll also be able to get direct feedback from an existing customer base or community online.
• Establish yourself as more than just profit focus – As much as every business intends on making a profit, community management paints a more community building relationship with individuals than just a business relationship. This will help businesses to be integrated into a community and not just be seen as a place for business. More customers will feel at home during every transaction.

Community management is probably the best strategy for every business to use now as it can only help each business to grow if the right community manager is hired.

The post Why Social Community Management Matters for Your Business? appeared first on Buy More Likes.

With Social Media, businesses which were only limited to a certain geographical area now can reach their potential customer’s on the other side of the world. Especially small businesses will be able to social media up to their advantage. With the cut-throat competition and establishment of the giants in the market, it is basically the best way to for the small businesses to increase their user-base.

Even then you need to do some smart work to take over the Social Media which has already been occupied by a plethora of businesses. Here are 8 essential social media tips for small businesses to expand their customer base:

1. Create a plan:

Here is a quote that should surely justify this point for you:

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
― Abraham Lincoln

It is important to draw the whole plan so that you actually know what needs to be done. Set what you really want to achieve with social media such as promoting your business or researching demographics.

2. Decide the best social media platform for your business:

Every social media is suitable for some specific purposes. Such as if you are promoting your art business then Instagram is best for you. If you are NGO you can go for Twitter promoting your stories to more deemed users.

3. Know about your audience:

Knowing about your audience helps you to move accordingly. Draw demographics of your customers, analyze them and then target the social media on those bases. There are various social media analytics tools made by social media to help businesses.

4. Engage with your customers:

Engage with the people who are interested in your social media content. But make sure that you do not sound like a marketer to them, talk freely and build a friendly relationship.

5. Share compelling content:

Creating compelling content is very important for increasing engagements. It is evident that visual content is appealing to people than textual. Create some sharable images or what are called ‘memes’ nowadays.

6. Schedule your posts accordingly:

Social media analytics tools provide detailed analysis of your pages or accounts. Know details about your post such as they receive maximum impressions consider on posting at that time.

7. Maintain healthy social media conversations:

After you are done with posts, keep eye on any review that you may receive on them. Even if you receive negative ones, reply to them respectfully and do your best to improve the things for them.

8. Keep quality above quantity:

Getting bombarded with the 4 posts daily is not one of the most pleasing experiences neither trying to run everywhere only to reach nowhere. Focus on making some quality content and share it on social media on some designated day.

Bottom line

Social Media is very empowering tool for your business if you will use it wisely. Make sure that you follow these tips so that you can get most out of these Social Media tips for small businesses.

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What you should look out for in a company selling Facebook likes

• The number one thing you should look out for when buying likes is the customer service. It is important to ensure that the customer service of the company is exceptional. Mostly, it is recommended that the company offers 24/7 customer service. This ensures that you can get the friendly advice and help you want at any point in time with respect to the service.
• The privacy policy is also important. You would not want everyone to know that you bought your likes, would you? This is why you must ensure that it is kept absolutely confidential. You need to take a look at the privacy policy of the company before you opt in for their service. The reason why you need to ensure that it is kept confidential is that the more confidential it is kept, the more genuine the likes will look.
• You can buy different kinds of likes. Some companies such as BuyMoreLikes offers such a service which allows you to buy likes for page fans, photo and post.
• Guarantee is another important thing to ensure. Most times, your order may not be completed and it is important to ensure that their guarantee covers the refund of your money if the order is not completed. However, with a lot of companies out there, you can make a careful search before choosing a company for your Facebook You can also compare the services and costs offered by the companies before deciding on the one to opt in for. Once you have made your decision, you need to make sure that the company offers the services you want and have the necessary guarantees.

Facebook likes are not the only likes you can leverage. Of course, Facebook is the most popular social network but some other social networks like Twitter, YouTube, Instagram and Pinterest also weigh very high. As a matter of fact, buying likes for such social networks can go a long way to boost your businesses, ensure brand recognition, draw a greater number of traffic to your site and so forth. You only need to pay a token to buy the likes but you will gain a lot from the benefits obtainable from it.

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Facebook Likes:

Most social networks provide opportunity for fans to like the businesses of their choices. The likes indicate a number of things for a business. For instance, fans liking a business show that the business is a credible one, dependable, has quality service and so forth.

In the competitive business world of today, getting lots of likes is not easy especially for new businesses. However, you actually need such likes not only in Facebook but also in other platforms like Twitter, Instagram, Pinterest, YouTube and so forth. This is simply because the likes help to distinguish one business from another.

Buying Likes:

The solution out of this is “buying likes” you can buy likes with ease from a number of companies. However, you have to be sure that you got quality likes. BuyMoreLikes.com is one of the best companies to reckon with when it comes to buying Facebook likes. Since Facebook is such an important platform for businesses, bringing millions of people in different parts of the world together, you can easily get the audience you want for your business in this platform.

Buying Facebook likes is not difficult, in fact the company handles it all for you. You simply have to take advantage of it and boost your business.

There are many reasons why you should buy Facebook likes or likes from other social media networks and some of these reasons include:

• Buying Facebook likes will go a long way to increase your online presence. Search engine optimization greatly depends on your social media presence to rank you high. You can get a sufficiently high ranking in the search engine by buying Facebook.
• You will be amazed at the volumes of sales your business will make if you buy likes for your Fan page. This is because your business will become visible to a greater number of customers and therefore you can make more sales and boost your services.
• In addition, buying Facebook likes is similar to publicity. It is a great way of publicizing your business and services. When your page is liked by a number of fans, more and more fans can easily see it and also like it. The benefit of this is that you grow to become very popular such that you will drive a large number of leads which therefore tends towards increased sales and business growth.

Facebook likes is not only for businesses but for anybody who truly values being popular. Politicians fall into this category and therefore can take advantage of this service.

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