There are over 10 billion websites that provide log-in using Facebook and they can use voice log-in too! Facebook Connect cuts down the steps and takes the user to the end of the line. And no more worries about remembering the passwords! Research proves that forgotten passwords make nine out of ten users to leave the site for good! That’s pretty serious loss to online businesses!

Once a person logs in, Facebook keeps track of that as a bookmark and makes it easy to track back your website. And, as long as the user is signed into Facebook, they are automatically signed into your website too!

Social log-ins, like Facebook Connect helps in collecting the actual information of the users. People tend to give false information about themselves at a website! Whereas, there is an awful lot of data is entered and stored in Facebook. So,it goes without saying that information is money!

Treasure trove of Information

Facebook has many plugins like, Like Button, Activity Feed etc to gains insights about the users. Live Stream lets you see the live interactions. You’re benefited by finding and learning about the friends of the users. It costs Re.1 to get a phone number! Here, you get a bunch of potential customers. The comments section helps identify the areas that are relevant to the users. These are some of the benefits from the plugins!

Personalization can be easily achieved by understanding the user.

Analytics

Analytics can help you in two ways!

Facebook gives detailed analytics about the demographics of the users and that can be integrated into your website. It provides information like, daily, weekly and monthly users. It’ll be easy to build your own profiles of them.

Building your own Business/Website app on Facebook gives a opportunity to integrate deeply into the core Facebook experience. Social plugins, Graph Apis and Platform Dialogs are very useful to the development of your own business.

Analytics also can help your business to track users with Insights Dashboards. Insights includes,

• Stream stories
• Referral traffic
• A breakdown of user actions that contributes to active user count

And many more!

Some tips!

Don’t place your posts on both Facebook and your website! You may say other businesses are doing it. Just because others are doing it shouldn’t make you follow suit. Thank about it! If they’ve read it on your Facebook page, then the trip to your website is a waste of time! Your Facebook entry should be a pointer, a lure, to your website. Facebook is part of your promotion, not a replacement!

People can be skeptic about your intentions! They may fear that you may steal information from their page! It’s better to offer a separate login to your website as an alternative. You should explain, at the Facebook Connect, the reasons why you ask permissions to dispel any misunderstanding!

Definitely Facebook Connect can be a boon to your business, if you know what to do!

All the best!

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As of March 2019, according to reports, Facebook 2.38 billion active users. With such numbers, the social media platform offers such a huge potential for online business. This does not mean you will have it easy, the competition for the audience is just as stiff. Facebook Likes can bring in more business leads and ultimately, sales conversions. They are a valuable asset to the success of your social media marketing strategy. Here are the top 5 tips to double your Facebook Likes

Play to The Tune

There is a reason why Facebook is a very addictive social media platform. It taps the part of our brain that craves attention. Whatever activity you do online, from posting, commenting to liking posts, it all stimulates an attention point in our brains. It brings some sort of feeling of social acceptance. As a business page, you will need to share content that your audience can relate to if you are to get more likes. Make them feel as if they belong and are part of your social media family. Understanding the psychology behind Facebook likes and playing to the tune of your followers will definitely double your Facebook Likes.

Consistency in Content Creation

Consistently providing your audience with new content does not only work for websites but also social media. The content should be of quality though. There are a wide variety of content you can share with your followers on a regular basis. Industry news and events, listicles, motivational quotes, and relevant DIY tips and hacks are some of the content you can share and get more likes. Don’t forget to include relevant keywords on your posts as that also helps organic searches and visibility, which can lead to an increase in Facebook Likes.

Research on The Best Facebook Posting Methods

Copy pasting stuff from your website onto your Facebook posts may not get you that much likes. Photos have been shown to have more engagement rates than when you share links and write-ups. You can also add captivating captions that are certain to grab your followers’ interest.

Schedule Your Posts

It is important to know when it is the best times for posting on Facebook. It can work the magic and effortlessly double your Facebook Likes. Studies have shown that engagement on social media platforms are usually peak in the evenings during weekends when people are more relaxed. You can use social media management platforms such as Buffer and Hootsuite to schedule your posts to go live during these peak times.

Optimize Your Website for Your Facebook Profile

Always include links to your social media platforms on your website. This way, your website visitors can easily find you on social platforms such as Facebook and engage you. You can also link comments on your website to your Facebook page. This is likely to increase the visibility of your Facebook page and attract new followers to your page. More followers will translate to more likes. Ask your followers to turn on notifications for your page so that they don’t miss out on new posts.

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Mind you, Facebook Pages for business is completely different from the Facebook page that you normally use to post your latest pictures and chat with friends. The Facebook Pages for business enables you to connect and interact with your existing customers, meet with new and potential customers, and build a business community for yourself. In case you don’t know how to go about getting your online store set up with Facebook Pages for business, here is a beginner’s guide for you, simply follow the steps.

Sign Up for Facebook Pages for business

The first step is to sign up for a Facebook page. This step is pretty easy and straightforward. Log on to www.facebook.com! Where you would see the log in or signup option – you should be very familiar with this screen. However, you should be careful to note that this is for personal page sign up. You would see the sign up for the business page at the bottom of the screen. Click on “Create a Page,” select “Business or brand,” fill in the required information to get you started on your new Facebook business page.

Choose a Category

The next screen would present you with a list of business categories where you’ll need to specify your business.

Choose the “Brand or Product” category. A majority of online business owners may be tempted to choose either “local business or place” or even “company, organization or institution.” Don’t choose either of them unless you have a physical shop.

“Brand or Product” category is the most flexible and offers the most functionality and will provide you with the most flexibility. When you click on that category, a drop-down menu containing lots of categories would be presented to you.

From these categories, choose the most appropriate one. Then provide the name you would want to give your business page, check to agree to the terms, and click on “Get Started.”

If you already have a Facebook personal account, you may choose to link it to your new Facebook business page. However, if you don’t have a Facebook personal account yet, you would be prompted to create one. Don’t worry, it’s just simple steps to follow.

Setting Up Your Facebook Page

Now that your Facebook page is ready, the next step is to add awesome and appealing content. You may start by uploading a display picture, maybe your business logo, add a description for your business, and then add more pictures.

When you choose web address for your Facebook page, choose carefully and wisely. The web address can no longer be changed when chosen. Most business owners choose “http://www.facebook.com/theirbusinessname”

After you click “Save Info,” you’ll be prompted to add the profile picture for your page.

This should be the same profile photo you use on other profiles for your business — such as your logo, photo of your building, professional headshot, etc.

The setup wizard would ask you to add your new Facebook page to your Favourites menu, which is on the left-hand side of your Facebook home screen. Doing this will allow you easy future access to the Facebook Page.

Take your time to play around the interface of the Facebook Page, note those things you can add or do. But take it slowly, don’t get stressed or overwhelmed. Gradually build your business profile and add content related to your business.

Now that your Facebook Pages for business is ready, next I will explain how you can maintain your Facebook Business Page to maximize your business.

Maintaining Your Page

To get some inspirations, you can take a look at this Facebook Shopify Business Page

Posting

The major way to communicate with your customers and fans on yourFacebook Business Page is by posting. Either you need to share new products, give out cool info industry info, show pictures, or even send links to interesting websites… you do all these through posting.

Any post you write is displayed on your Facebook Business Page wall and your visitors would be able to read it. More so, people who read your post can comment on it, or give it a “Like.” Always note that some of these comments may include questions or inquiries, and they expect to hear back from you. So, always ensure there is a feedback.

More so, always give your visitors reasons to always check your page often. Post rich and engaging content, interact with them through replies to their comments just like you would with mouth advertisement.

Sharing

Sometimes, any of your customers may write a really complimentary or great comment on your Business Page wall. Well, you can “share” such comment so that everyone who visits our page would see it.

Things to take note of

Don’t expect a miracle from an imaginary Facebook pro. Here are some considerations and practices that would help develop your Business page:

• Observe regular posting and updates about what’s going on with your business i.e. new information or new deals. Remember, it is key to keep all your customers and fans updated as much as possible.
• Be interactive and give feedback, answer any question posted on your wall.
• Acknowledge great comments with a “Like” and share complimenting comments. Liking and sharing would bring positive attention to your Business page.
• Experiment with other Facebook features that may improve your page.
• Focus more on your NewsFeed than on your Wall. Most fans don’t visit your wall but will see your content in their NewsFeed. So, always focus more on each post seen in the Newsfeed.
• Always check and scrutinize post made by others on your Wall. Sometimes, some real good posts may get pushed to the “Hidden” section, check them and move them over to your Wall. If you have an unwanted post, simply move them to the “Hidden” section.

Final Note

Facebook is all about engagement. According to Facebook’s algorithm, content with more interactions (comments, likes, and shares) are deemed more valuables. Hence, always try your best to post trending, rich and engaging content.

On the left sidebar of your page, there are the “Like this” and the “talking about this” numbers, which will both help you to know how well your business page is doing, though the “talking about this” numbers is far more important to your business than the “Like this” metric.

Carefully follow this guide to set up your Facebook Business page. It wouldn’t take you a long time to start planning events, posting, promoting, and advertising your page to generate huge traffic to your online Business store through the Facebook Business Page.

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More so, customers’ experience does a very long way on a business, research has it that about 55 percent of people will pay more for a sure good user experience. Hence, irrespective of the kind of business you put up, it takes as low as hater’s comment to turn your reputation to mud.

It’s possible that your business had suffered some impact of Facebook reputation issue in the past or not, just note that it’s a normal occurrence for you or your business to face some negativity from hater on Facebook. And the impact of negativity on Facebook is always more intense, this is because it shows up visibly everywhere your brand appears on the platform.

The good news is that Facebook has a number of good management tools that you can use to manage such haters, also there are some tactics you can adopt to handle haters on Facebook. Here are 10 tactics that you can use for handling haters on Facebook whenever they show up. Some of these you may be aware of already and some you may not.

Hiding Negative or Bad Facebook Comments from Haters

Either you’re running a personal page or a business page on Facebook, you can hide comments from haters. And when this is done, it will make these comments disappear from public view of your page while the hater still believes he/she has gotten away with his/her sarcastic comment as it will still show up for him/her and his/her Facebook friends.

This seems like a brilliant option since it takes away the comment from public view and yet prevents conflict with the hater.

Deleting Negative or Bad Facebook Comments from Haters

This option is only available for the personal Facebook page where you can completely delete comments from haters it rather than just hiding it. This option removes the comment completely and may raise a bit of issue.

Banning the Haters

Do you have persistent haters who have been posting bad and negative comments or reviews on your page? You may have to ban such haters before they hurt your business. And you may need to unfriend individuals who either post snarky content on your page or tag you in them.

Banning specific keywords in visitors’ Facebook comments from your page

Completely banning the hater may bring conflict, so, the better option to manage haters would be ban certain keywords which you don’t want in postings on your Facebook page.

Once comment/posting containing such keywords is posted on your page, it gets hidden automatically to public view except to the hater who posted it and his/her friends. However, some haters can get past the ban by using creative spellings in their posts.

Moderating or suspending all posts to your page

In case you’re always faced with an ongoing regular posting of negative or bad postings on your page, it may be advisable that you set on your page that posts must first be reviewed and approved by page moderators or admin before being published. In this way, only the positive stuff is going to be visible.

Moderating or suspending all comment on your page

However, this feature is not available yet on Facebook, and nobody knows why. But some clever people have come about tricks to get it done this can be achieved by posting a list of special keywords into the Page Moderation keyword filter list. This will allow all comments with the keywords to be hidden automatically until they are reviewed and approved.

Other tactics for handling haters on Facebook are:

• Revoking local business reviews from your page
• Disabling Tagging Ability on your page
• Using a shill account or hiring an outsider to respond to the hater’s comments
• Unpublishing your Facebook page Temporarily

The post 10 Tactics for Handling Haters on Facebook appeared first on Buy More Likes.

Plan!

In case you have not created a written plan, then you need to do it right now. You must ask and reply to the following questions:
• The reason of using Facebook and the cause of spreading the word.
• The kind of audiences you are trying to reach; their demographics, dreams, goals, inspirations and lifestyles.
• The ways of reaching these audiences and the call to action.
• The staff for interaction.
• The social media campaigns- both online and offline.
• Tracking the efforts and the resource of their measurement.

Optimize!

• Always make sure that you are using the Facebook page for non profit organization. The organizations cannot make use of personal profiles for their promotion.
• You must design a very attractive image for Facebook cover. You image speaks a lot of things about you. Therefore, you need to make sure that it is relevant and consistent with the style of your non profit. You can also show the pictures of volunteers and their actions.
• Always keep your page fresh. You can also change the cover as it helps you in engaging more people towards the newsfeed.
• The “about” section requires good SEO. The content is grabbed by Google and graph search of Facebook from this section. Therefore, you need to make sure that you complete all the fields.

Content

• You need to make sure that you are building strong relationships with your fans. For that, you need to provide them with a useful and engaging content.
• The posts must contain 70% of the value content, 20% of the shared content and 10% of the promotional content as a whole. Provide valuable, informative and engaging content to the readers for attracting them.
• The importance of images can never be denied when it comes to promoting your non profit Facebook page.

Call to Actions

You can add interesting questions, action images, teasers and hook in the Facebook page for promoting the page. The call to action must be excellent, compelling and very much encouraging for the potential customers.

Promoted Posts

Facebook ads and promoted posts are regarded to be the most cost effective and easiest ways of web advertisement. However, if you are a beginner, then it would be good to initiate the use of Facebook ads for generating likes on Facebook pages. On the other hand, promoted posts are considered good for professional and experienced marketers. It would help you in super-charging your posts and would show your post to maximum people.

The post How to Supercharge Nonprofits’ Facebook Page? appeared first on Buy More Likes.

Helpful Tips for Free Page Promotion

One of the most logical ways of promoting your Facebook page is to use the option of “suggest to friends”. This is a link which helps you in selecting the friends manually. However, you need to keep some important things in your mind. You must know that you cannot select all of your friends. You have to do it one by one. In addition, when you suggest a page to your friends, Facebook would not allow you to add any personal message to this suggestion. Therefore, your friends are only going to see the notifications on their dashboards. You cannot tell them that this is your page unless you tell them ahead of suggestion process. This results in the dismissal of most of the page requests and suggestions. Therefore, you need to tell all of your friends regarding your page ahead of the time when you send the suggestions.
However, the most logical way of your page promotion might not always be the best one for you. First of all, you need to make sure that you like the page by yourself first. This is a simple practice yet most of us usually forget to like our own page. Secondly, you need to send a message to your friends and colleagues for inviting them to like your page. This can be easily done through the feature of Facebook Message.
In case you have created the Facebook page for your business, you can send email to the employees for encouraging them to like the page. You need to carry out a significant search on Facebook regarding what you do and what people are trying to look out for. You can reach out such people and ask them to like your page as well.
One of the easiest ways of Facebook page promotion is including it in the email signature. You are definitely going to get a large number of likes through this email signature.
In addition, if you want to get new likes on your Facebook page, then you need to make sure that your page is graphically attractive and is interactive as well. You can make your page interactive with the feature of Facebook Application Directory. It contains large number of applications which can be added to your page. In case you have resources, then it might not be difficult for you to create a Facebook application. This way, you would be able to place your brand on the application. You can also personalize it according to your needs. When you will place interactive applications on your Facebook page, you actually provide the users with a perfect reason to like your page and interact on it.

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Use Favourites Option

You can use the option of “favourites” for building the partnerships on Facebook. You can see this link under the option of logon on the home view of any pages which are named as “Add to my Favourites”. This is regarded to be a perfect way of building partnerships using Facebook. For example, if you have recently obtained a grant from any NGO or a foundation, then you have to favourite the Facebook page of that foundation and then post a comment on their wall so that they know that you have added them to your favourites.

Like Box

You can also add a “like box” to your blogs and websites. Most of the non profit organizations do not do this; however, it is regarded to be a very useful option. In order to grab this like box, you have to login as an Admin of your page. Go the option of Edit page then choose marketing and then choose the option of promoting with a Like Box. You can easily grab a code for widget which can be embedded on the website and blogs of organizations which would display the updates on Facebook page.

Ask Questions

You must not hope that people are going to land on your Facebook page after you just put it up. You have to do some very serious efforts for engaging people in your contents. One of the best ways is to start asking questions. This way, people would be engaged and they will start replying to your questions in order to see what other people have to say. You can also make use of user created content for creating some more content. This way, you can use Facebook as a virtuous circle for your non profit business promotion.

Email Newsletter

If you really want to promote your non profit Facebook page, then you need to email the newsletters to your potential customers. However you don’t just have to add a button of like to the newsletters as these buttons become invisible after sometime to the readers. You need to ask the people to like your page on Facebook. Follow the tactics which would tempt them to get engaged in your recent discussions.

Suggest Friends

You can also ask the likers of your page to suggest your page to their friends too. You need to let them know that they can easily suggest your page by clicking on the option of “Suggest to Friends”. This link is present under the image of your page on the left side. You must inspire the likers of your page to suggest it to their friends for enhancing your page’s promotion on the web.

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