LinkedIn Pulse is a news aggregation online feed that is found in LinkedIn which allows the different site members to self publish their original content, so that their followers and connections can access the published content. In the platform, news stories are generated, insights from top industry influencers, businesses, and blog posts are all displayed within the LinkedIn feed.

At each individual’s feed customized content are displayed. This means that the information in which one is interested to, or the topic and people one is following is highly likely to appear on their feed. For this reason, anyone creating content for LinkedIn Pulse will find an audience interested in their brand. Businesses and content creators, who want to build their profile and showcase their work to a wide audience, are likely to experience success in LinkedIn Pulse.

LinkedIn is one of the top professional social media sites in the world with a member base of more than 380 million. Businesses target this social media site for their marketing. In fact, a research carried out by DemandWave revealed that 92% of Business to Business (B2B) marketers involve LinkedIn in their Marketing strategy. Therefore, it’s not odd for businesses to venture into LinkedIn Pulse to help in increasing their brand awareness.

Initially, the platform was strictly reserved for top industries influencers who were allowed to share enlightening business insights with the followers. However, at the moment all and sundry are allowed to publish informative content on the site to share knowledge, connect with people of the same industry, and to build their credibility.

Creating and publishing content in LinkedIn Pulse is very easy; here are the steps to follow through:

1. Create a LinkedIn Pulse account or you can still use your LinkedIn account.
2. Click on “Publish a Post” found in the home page of your LinkedIn account or at the top right-hand corner of the LinkedIn Pulse homepage.
3. Create interesting content, add images, videos, and ensure it has a catchy title.
4. At the end of the post click the “Publish” icon.

With the above steps you will have already published your first LinkedIn Pulse blog post. It’s important to note that in order to get a wide viewership, ensure you write your articles the same way you write on your website. This means you need to pay attention to the keywords, headlines, and your Pulse posting schedule.

LinkedIn Pulse has proved to be an essential social media for most professionals. Therefore, if you’re a business person, content creator, or an upcoming influencer be sure to include Pulse in your marketing mix, because it will present you to a huge base of audience who will be willing to associate with your brand.

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He builds his reputation for their knowledge or review on a certain topic. He writes posts or blogs regularly to keep his audience posted. The best part is brands of different companies love a social media influencer. They will collaborate with social media influence to promote their brand and products. There are several types of influencers in the social media platform. They include;

• Celebrities,
• Industry experts,
• Bloggers
• Micro influencers

Now that we have known some of the social media influencers, how do you work with them?

1. Gifts

You have found an influencer that you like and he could be the right fit for your products. From his posts or comments, you might have discovered that they have the same goal and passion as you have. Moreover, from their posts, you are convinced beyond doubt that they like your products.

You can gift them some of your products. Definitely, they will write an appreciating post about your products. By creating a line or tagging you in that post will surely expose your products. When they accept these gifting you can guess the kind of exposure you will get and plan accordingly.

2. Giveaways

Most bloggers or any social media content creators have a trend of offering giveaways to their audience. Mostly they invite people for a contest and the person with the most likes gets the products. It is a direct marketing strategy that makes the followers fight for the chance to win your products. During the contest, you get to know why they like your products. Those who didn’t know about them, the contest creates awareness for them.

3. Uploading Videos

First, you should look for a social media influencer that has a large audience on YouTube. It is because YouTube has the exposure of making your products to be viewed globally and internationally. There are billions of videos viewed here every day so working with such an influence will make your products to have limitless exposure. With his help and suggestions, you can create a unique video about your products. It should be entertaining too.

4. Social media posts

You should check not only his following but also his engagement. Is it high compared to the number of his likes? Do not choose a social media influencer who has over 100,000 likes but only 20 people like his posts. When you find the right influencer you can sponsor his ads on social media. You can work with him to develop more contents to reach others who aren’t his audience. He can ask his audience to try your products and post a video demonstrating the benefits or features of your products to win a prize.

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Influencer marketing

1. COMPETITORS ALREADY APPOINTING INFLUENCERS: In today’s world of competency going by influencer marketing is absolutely necessary. An influencer can lead his followers so choosing the influencer is also an important part. Your brand will get popular as soon as your Influencer marketing strategy hits the social media that numerous people are a part of.
2. REVIEWS GIVEN BY INFLUENCERS ARE VITAL: Almost ninety percent of the people are prone to buying products that are suggested by someone they trust like a relative or a friend or a colleague. Thus, the influencers review about a product or service or suggestions about your product to the customers usually makes people buy your product and stay loyal to your business. The impact put by these influencers last long enough on the people. 
3. SOCIAL MEDIA INFLUENCERS ARE TRUSTWORTHY AND RELIABLE: Social media influences have a long established bond of trust with the customers. This bond is considered to be a valuable asset for marketing especially when a new product or offer of launched to the market. This tool of marketing is best to attract customers to the business and is being applied for many years.
4. LONG TERM THINKING AND PATIENCE: This is a long term based process, therefore, gathering people will also generally take time and for that, you need to have patience and keep working. The sales will not go up all of a sudden just after a new promotion. Let people know more about it, let the influencers keep conveying messages to the people then eventually the sales shall show rise upwards. Once it picks up the speed it won’t shut because once people start engaging in your business, they are more likely to have a good chance of getting the product from your company only.
5. ALWAYS FOCUS ON RELEVANCE BUT HAS GOT OFFERS: Providing attractive offers can be much beneficial to the business. As a result, the customers will get better inclined in your product once it is more attractive, more colorful and has a vibrant effect. Also, you need to pitch for the correct product to the correct person. Relevancy can be the game-changer in the field on Influencer marketing.

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As of March 2019, according to reports, Facebook 2.38 billion active users. With such numbers, the social media platform offers such a huge potential for online business. This does not mean you will have it easy, the competition for the audience is just as stiff. Facebook Likes can bring in more business leads and ultimately, sales conversions. They are a valuable asset to the success of your social media marketing strategy. Here are the top 5 tips to double your Facebook Likes

Play to The Tune

There is a reason why Facebook is a very addictive social media platform. It taps the part of our brain that craves attention. Whatever activity you do online, from posting, commenting to liking posts, it all stimulates an attention point in our brains. It brings some sort of feeling of social acceptance. As a business page, you will need to share content that your audience can relate to if you are to get more likes. Make them feel as if they belong and are part of your social media family. Understanding the psychology behind Facebook likes and playing to the tune of your followers will definitely double your Facebook Likes.

Consistency in Content Creation

Consistently providing your audience with new content does not only work for websites but also social media. The content should be of quality though. There are a wide variety of content you can share with your followers on a regular basis. Industry news and events, listicles, motivational quotes, and relevant DIY tips and hacks are some of the content you can share and get more likes. Don’t forget to include relevant keywords on your posts as that also helps organic searches and visibility, which can lead to an increase in Facebook Likes.

Research on The Best Facebook Posting Methods

Copy pasting stuff from your website onto your Facebook posts may not get you that much likes. Photos have been shown to have more engagement rates than when you share links and write-ups. You can also add captivating captions that are certain to grab your followers’ interest.

Schedule Your Posts

It is important to know when it is the best times for posting on Facebook. It can work the magic and effortlessly double your Facebook Likes. Studies have shown that engagement on social media platforms are usually peak in the evenings during weekends when people are more relaxed. You can use social media management platforms such as Buffer and Hootsuite to schedule your posts to go live during these peak times.

Optimize Your Website for Your Facebook Profile

Always include links to your social media platforms on your website. This way, your website visitors can easily find you on social platforms such as Facebook and engage you. You can also link comments on your website to your Facebook page. This is likely to increase the visibility of your Facebook page and attract new followers to your page. More followers will translate to more likes. Ask your followers to turn on notifications for your page so that they don’t miss out on new posts.

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Having an active social media presence bring a lot of advantages to your business, which include improving your customer service, enabling you to communicate both prospects and customers on a new level, helping you to reach out to new audiences and to engage with them, gaining valuable insights and feedback, and helping you drive more traffic to your website.

In a nutshell, an active social media presence can help you grow your business by creating loyal and lasting relationships with prospects and customers.

However, if you’ve not optimized your social media presence yet, there is still enough time for you. The benefits you will derive will be well worth the effort. Here are useful tips for active social media presence for your business.

Choose the Right Networks:

There are lots of social media networks out there that are dedicated to social activism and everything about networking. But with all these varying options, how would your business choose the right ones? Expert advice suggests you choose the most popular. Actually, choosing the right networks depends on where you have a majority of your audience and your goals. The following information can guide you to choose the right networks:

1. Facebook is the largest social networking platform. It records more than has 2 billion active users monthly. This network is ideal for you if your business wants to generate leads and build relationships.
2. Twitter is a social media network for immediacy i.e. time-sensitive information. So, if your business explains information like trending idea/topics, announcements, and breaking news, etc. this network is for you.
3. LinkedIn is for business networking by both B2C and B2B business owners.
4. If your business deals with photos or pictures, Pinterest is a fantastic platform for you.

Set a Goal:

In order to achieve all the benefits of an active social media presence, you must set a goal in mind. Your goal will help you to develop the right strategies. For instance, the strategy for driving sales is different from the strategy for improving customer service offering. So, set a goal to really know what you want to accomplish with social media presence.

Come up with a Strategy:

Setting a goal is great, but coming up with strategic plans to achieve the goal is greater. You can start this by choosing those who will be part of your team, and assign them clear roles and responsibilities so that they will what is expected of them and when. More so, you have to create a content calendar to decide on your posting frequency,

Choose Tools to Schedule and Automate Posts:

To stay dedicated and active on your social media platforms, you must engage in a regular social media posting. This can be done easily using automatic post scheduling and publishing tools. There are lots of post automation tools which can help you schedule and publish posts up to a month in advance.

Actively Engage Your Audience in Relevant Ways:

It is not enough to post your content on social media and walk away. You also have to create a connection and engagement with your content. This will help you to build trust and the right relationships with your audience. You can engage with your audiences by:

• Asking them to comment on posts
• Starting a conversation and asking them to participate
• Sharing user-generated content
• Sharing relevant information
• Posting and answering questions
• Showing appreciation for customers
• Addressing complaints and criticisms

Conclusion:

Observing the tips above will help you build an active social media presence, which will help you grow your business successfully. To determine if this tip works, it is important to measure the success of your strategy by paying attention to the amount of referral traffic generated by your social media presence. You can achieve this by using page insights, Facebook Analytics and Google Analytics, etc.

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But then, looking deeper you might wonder if you really need a specific niche of the audience to see your video or the entire audience as a whole. Also, you might have budget constraints. Youtube and Vimeo provide excellent platforms for Video Marketing and you will need to weigh the pros and cons of both before making a decision.

Youtube

Youtube has around 33% of all the people in the world who use the Internet; that is close to 1 billion active users. In markets like the United States, Youtube has penetrated the younger generations even more than the TV cable networks.

The search engine of Youtube is the second biggest in the world and since it is owned by Google, any Google search result will favor Youtube videos more.

One more reason to consider YouTube is the fact that, it is free to use for both personal and commercial purposes. If your channel crosses a certain threshold set by YouTube, then you can earn a good revenue out of it as well through monetization.

For every video, you can effectively include a call – to action feature which will prompt users to further engage with your product/service. This has been proven very effective to turn views to leads.

One of the few downsides of Youtube is that the competition is intense. Unless you have a viral video or do your SEO perfectly, there is very little chance for it to be publicized. Although you can always pay for ads that may put a constraint on the overall budget you may have. Ads, even when they are played, can be skipped after 5 seconds. So, the money spent might also not generate the expected leads.

Vimeo

Vimeo is a powerhouse of high quality focused content that focuses on ‘staff picks’ rather than random videos that turn viral overnight. They are a good platform for indie filmmakers, short film directors, and all creative people to showcase their work which is curated to the high production value for Vimeo.

The concept of pre-roll ads are absent from Vimeo, thus you do not have to worry about users skipping the advertisements before playing the original video.

The community of the Vimeo Video Marketing platform is highly supportive and close-knit because it does not tolerate any random video posted for the sake of making it viral; spam videos are severely restricted on the platform. The embed and player options can be highly customized by inserting your company logo and custom outro.

However, the audience is niche, and the viewership is less than 20% of the viewership on Youtube. There are several restrictions on the number of uploads unlike YouTube and the storage capacity as well. In order to upgrade these, the users will have to subscribe to a paid pro – version which costs in the line of $170.

Verdict

The choice between YouTube and Vimeo depends largely on your goals for the business. If you are targeting the creative sector like filmmakers and creators, then Vimeo Video Marketing is a better deal. But if you are looking for a higher Google ranking, a large viewer base, then YouTue is a no – brainer to choose.

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With Social Media, businesses which were only limited to a certain geographical area now can reach their potential customer’s on the other side of the world. Especially small businesses will be able to social media up to their advantage. With the cut-throat competition and establishment of the giants in the market, it is basically the best way to for the small businesses to increase their user-base.

Even then you need to do some smart work to take over the Social Media which has already been occupied by a plethora of businesses. Here are 8 essential social media tips for small businesses to expand their customer base:

1. Create a plan:

Here is a quote that should surely justify this point for you:

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
― Abraham Lincoln

It is important to draw the whole plan so that you actually know what needs to be done. Set what you really want to achieve with social media such as promoting your business or researching demographics.

2. Decide the best social media platform for your business:

Every social media is suitable for some specific purposes. Such as if you are promoting your art business then Instagram is best for you. If you are NGO you can go for Twitter promoting your stories to more deemed users.

3. Know about your audience:

Knowing about your audience helps you to move accordingly. Draw demographics of your customers, analyze them and then target the social media on those bases. There are various social media analytics tools made by social media to help businesses.

4. Engage with your customers:

Engage with the people who are interested in your social media content. But make sure that you do not sound like a marketer to them, talk freely and build a friendly relationship.

5. Share compelling content:

Creating compelling content is very important for increasing engagements. It is evident that visual content is appealing to people than textual. Create some sharable images or what are called ‘memes’ nowadays.

6. Schedule your posts accordingly:

Social media analytics tools provide detailed analysis of your pages or accounts. Know details about your post such as they receive maximum impressions consider on posting at that time.

7. Maintain healthy social media conversations:

After you are done with posts, keep eye on any review that you may receive on them. Even if you receive negative ones, reply to them respectfully and do your best to improve the things for them.

8. Keep quality above quantity:

Getting bombarded with the 4 posts daily is not one of the most pleasing experiences neither trying to run everywhere only to reach nowhere. Focus on making some quality content and share it on social media on some designated day.

Bottom line

Social Media is very empowering tool for your business if you will use it wisely. Make sure that you follow these tips so that you can get most out of these Social Media tips for small businesses.

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Mind you, Facebook Pages for business is completely different from the Facebook page that you normally use to post your latest pictures and chat with friends. The Facebook Pages for business enables you to connect and interact with your existing customers, meet with new and potential customers, and build a business community for yourself. In case you don’t know how to go about getting your online store set up with Facebook Pages for business, here is a beginner’s guide for you, simply follow the steps.

Sign Up for Facebook Pages for business

The first step is to sign up for a Facebook page. This step is pretty easy and straightforward. Log on to www.facebook.com! Where you would see the log in or signup option – you should be very familiar with this screen. However, you should be careful to note that this is for personal page sign up. You would see the sign up for the business page at the bottom of the screen. Click on “Create a Page,” select “Business or brand,” fill in the required information to get you started on your new Facebook business page.

Choose a Category

The next screen would present you with a list of business categories where you’ll need to specify your business.

Choose the “Brand or Product” category. A majority of online business owners may be tempted to choose either “local business or place” or even “company, organization or institution.” Don’t choose either of them unless you have a physical shop.

“Brand or Product” category is the most flexible and offers the most functionality and will provide you with the most flexibility. When you click on that category, a drop-down menu containing lots of categories would be presented to you.

From these categories, choose the most appropriate one. Then provide the name you would want to give your business page, check to agree to the terms, and click on “Get Started.”

If you already have a Facebook personal account, you may choose to link it to your new Facebook business page. However, if you don’t have a Facebook personal account yet, you would be prompted to create one. Don’t worry, it’s just simple steps to follow.

Setting Up Your Facebook Page

Now that your Facebook page is ready, the next step is to add awesome and appealing content. You may start by uploading a display picture, maybe your business logo, add a description for your business, and then add more pictures.

When you choose web address for your Facebook page, choose carefully and wisely. The web address can no longer be changed when chosen. Most business owners choose “http://www.facebook.com/theirbusinessname”

After you click “Save Info,” you’ll be prompted to add the profile picture for your page.

This should be the same profile photo you use on other profiles for your business — such as your logo, photo of your building, professional headshot, etc.

The setup wizard would ask you to add your new Facebook page to your Favourites menu, which is on the left-hand side of your Facebook home screen. Doing this will allow you easy future access to the Facebook Page.

Take your time to play around the interface of the Facebook Page, note those things you can add or do. But take it slowly, don’t get stressed or overwhelmed. Gradually build your business profile and add content related to your business.

Now that your Facebook Pages for business is ready, next I will explain how you can maintain your Facebook Business Page to maximize your business.

Maintaining Your Page

To get some inspirations, you can take a look at this Facebook Shopify Business Page

Posting

The major way to communicate with your customers and fans on yourFacebook Business Page is by posting. Either you need to share new products, give out cool info industry info, show pictures, or even send links to interesting websites… you do all these through posting.

Any post you write is displayed on your Facebook Business Page wall and your visitors would be able to read it. More so, people who read your post can comment on it, or give it a “Like.” Always note that some of these comments may include questions or inquiries, and they expect to hear back from you. So, always ensure there is a feedback.

More so, always give your visitors reasons to always check your page often. Post rich and engaging content, interact with them through replies to their comments just like you would with mouth advertisement.

Sharing

Sometimes, any of your customers may write a really complimentary or great comment on your Business Page wall. Well, you can “share” such comment so that everyone who visits our page would see it.

Things to take note of

Don’t expect a miracle from an imaginary Facebook pro. Here are some considerations and practices that would help develop your Business page:

• Observe regular posting and updates about what’s going on with your business i.e. new information or new deals. Remember, it is key to keep all your customers and fans updated as much as possible.
• Be interactive and give feedback, answer any question posted on your wall.
• Acknowledge great comments with a “Like” and share complimenting comments. Liking and sharing would bring positive attention to your Business page.
• Experiment with other Facebook features that may improve your page.
• Focus more on your NewsFeed than on your Wall. Most fans don’t visit your wall but will see your content in their NewsFeed. So, always focus more on each post seen in the Newsfeed.
• Always check and scrutinize post made by others on your Wall. Sometimes, some real good posts may get pushed to the “Hidden” section, check them and move them over to your Wall. If you have an unwanted post, simply move them to the “Hidden” section.

Final Note

Facebook is all about engagement. According to Facebook’s algorithm, content with more interactions (comments, likes, and shares) are deemed more valuables. Hence, always try your best to post trending, rich and engaging content.

On the left sidebar of your page, there are the “Like this” and the “talking about this” numbers, which will both help you to know how well your business page is doing, though the “talking about this” numbers is far more important to your business than the “Like this” metric.

Carefully follow this guide to set up your Facebook Business page. It wouldn’t take you a long time to start planning events, posting, promoting, and advertising your page to generate huge traffic to your online Business store through the Facebook Business Page.

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Spotify

• Price: $10/month or $5/month for students
• Family plan: Yes, up to 6 people
• Free tier: Yes, ad-supported
• Free trial: 30 days
• Streaming quality: Up to 320kbps Ogg Vorbis, or AAC
• Music library: about 35 million songs

Apple Music

• Price: $10/month or $5/month for students
• Family plan: Yes, up to 6 people
• Free tier: No, only Beats1 radio
• Free trial: 3 months
• Streaming quality: 256kbps AAC
• Music library: 45 million songs

To help you understand better, here is a detailed explanation the points:

Price and subscription

Both music services offer a free trial period for users to enjoy their services before subscribing for their premium services, which both cost $10/month, but $5 for student and $15 for family plan. Premium users can stream any song from the catalogue on demand and also listen to music offline.

However, only Spotify Services offers a free, ad-supported tier. This means that even if a user decides not to subscribe for their premium service, they are still allowed to listen to music. Just that most albums and playlists would be listened to in shuffle mode instead of in sequential play but they would still be able to listen to songs on demand. More so, free users are limited to 6 skips per hour. On the hand, once your free trial is over on Apple Music, you would only be able to stream Beats1 Radio, or at the best listen to songs saved in your iTunes library. In that case, Spotify wins.

Streaming quality

Spotify streams using the Ogg Vorbis format. This means that on your mobile phone, you can choose your desired streaming bitrate up to 320kbps and 160kbps or 320kbps on desktop for premium users. But if you listen to Spotify on Chromecast or Spotify’s web player, it streams using AAC at 128kbps for free users and 256kbps for premium users.  Apple Music as well streams using AAC at 256kbps. When you stream the same song in the highest-quality on either Spotify or Apple Music, you may not notice much difference. So, in this case, there is a draw between Spotify and Apple Music

Library and music selection

Apple Music has a larger library for music, topping 45 million, while Spotify is 35 million. Apple Music allows you to connect to turn in songs from your iCloud Music Library and those in your iTunes catalogue. Though Spotify also allows users to play music from stored in their device on the Spotify app, such songs are not saved in the cloud, whereas Apple Music allows users to save up to about 10, 000 songs. Apple Music wins in this case.

In conclusion, if you desire a free music streaming service, Spotify is your best choice. Aside from the fact that Spotify Services presents an interface that is accessible, uncluttered, and can be used to easily manage playlist, it also has a greater cross-compatibility with a lot of different devices, ranging from smart speakers to game consoles. While Apple Music plays well with other Apple devices. So, if you are an “Apple” lover and have most of its products, Apple Music is ok for you, otherwise, Spotify is the clear winner.

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However, there are several hard truths about social media marketing that businesses need to accept. Most times, what we envisage and plan do not always happen that way in reality and this can really bite hard on us.

To shed more light on the misconceptions that businesses have about how social media marketing works, here are 5 hard truths about social media marketing.

Early Adopters Gain More Awareness/Followers/Likes Than Later Adopters

The number one truth to accept is that you shouldn’t expect your business that just adopted social media marketing to suddenly gain awareness, follower, or likes more than businesses who had established their presence on social media platforms long ago. Your business would certainly face some growth challenges.

Nowadays, getting subscribers, followers, and likes on established social media platform is much harder especially if you are not a celebrity, a big brand, or does not focus on trending topics/products that people are very passionately about.

The reasons for these is that the general newness of social media as a marketing tool has declined. And secondly, there are currently lots of new and established social media platforms that are all competing for the limited attention and time of users.

It’s Becoming More Difficult to Gain People’s Attention and Engagement

Most of the available social media platforms, if not all, are growing and expanding rapidly. As a result of these, most of the posts and ads may get lost in the noisy activities coming from the feeds of other users. Those posts and ads that manage to catch some attention may possibly not gather much reaction/engagement from them. More so, it is difficult to determine in advance which content will go viral and will gear up readers and motivate them to like or share.

Social Media Marketing is no longer free

Before now, almost all of the social media platforms are open environments which businesses can leverage freely. However, these platforms have grown into profit/revenue seeking companies and have adopted monetization-based marketing models. This means that social media marketers have to pay to place ads or market their business. Though it is still very much possible for businesses to leverage these platforms without paying cash, such businesses might not reap any substantial profit from that.

Social media marketing is not just for gaining competitive advantage

Unlike how it used to be before, social media marketing has grown beyond just a way to gain competitive advantage or get ahead of competitors. Social Media Marketing has grown into something necessary for every business to keep up. It is not just a place where businesses increase their exposure/presence/brand awareness, and convert this into prospects/customers, and subsequently increase revenues. This has changed into basic necessity where business must first commit themselves to establish channels.

Social Media Marketing Is Labor Intensive and A Continuous Practice

Businesses would need to invest considerable time and labor in human resources needed to constantly create professional content. Social media marketing is simply a continuous and fairly labor-intensive practice. More so, business should not consider social media marketing as a consistent success but must always measure their social media marketing performance and learn from it.

Any business owner who wants to be successful through Social Media Marketing must set realistic expectations, and this can be achieved by having a thorough understanding of the hard truths about social media marketing.

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